我國中小企業網絡營銷現狀及其研究 摘要：隨著信息技術與應用的迅速發展，網絡營銷也開始打破傳統的營銷模式與運作方式，從不同的角度影響著中小企業的經營管理思想。具有“低成本、覆蓋面廣”等特點的網絡營銷為規模較小、實力較弱的中小企業同大企業進行競爭創造了前所未有的機遇，然而中小企業在網絡營銷的開展過程中卻遇到了很多困難。本文研究了我國中小企業的網絡營銷現狀，對中小企業在開展網絡營銷過程中在網站建設、營銷觀念、物流配送、支付安全以及人才等方面存在的問題進行分析，并就如何正確開展網絡營銷提出了建議和策略。 關鍵詞：中小企業 網絡營銷 營銷策略 Small and medium-sized enterprise Network Marketing Status and Research Abstract：With the application of information technology and the rapid development of network marketing began to break the traditional marketing model and mode of operation， from a different perspective of the SMEs in management thinking． With "low cost， wide coverage，" and so the network marketing for smaller， weaker SMEs compete equally with large enterprises to create unprecedented opportunities， but small and medium enterprises to carry out in network marketing a lot of difficulties encountered ． This paper focuses on the topic network marketing， described the current situation of SMEs in network marketing， network marketing for SMEs in the process of carrying out site construction， marketing， and logistics and distribution， payment security， and personnel to analyze the existing problems， and How to carry out the recommendations of network marketing and strategy． Key words：Small and medium-sized enterprise E-Marketing Marketing Strategy
