淺析如何經營現代型小企業 ——以企美公司經營為例

論文編號:GS884  論文字數:7244,頁數:11

目      錄
摘要……………………………………………………………………………………1
英文摘要………………………………………………………………………………1
引言…………………………………………………………………………………....2
一、   如何定義現代型小企業……………………………………………………..3
 （一）. 現代小企業的基本情況及主要特點………………………………..….3
二、   如何經營一家小企業，以經營企美為例 ……………………………..…..4
 （一）  企美公司生存現狀5
 （二）  企美公司是如何經營自己的企業………………………………..……6
   1.企美公司的自身核心競爭力………………………………………..…...6
   2.企美的營銷策略……………………………………………………..…...6
   3.企美的管理制度………………………………………………….………7
   4.企美員工文化的培養…………………………………………………….8
三、  小企業的經營創新…………………………………………………………….9
 （一）小企業創新營銷…………………………………………………………..9
 （二）.小企業創新戰略選擇…………………………………………………….10
      1. 走“小而群”的中小企業發展之路…………………………………….11
      2. 差異化經營戰略11
總結…………………………………………………………………………………..12
謝辭…………………………………………………………………………………..12
參考文獻……………………………………………………………………………..13

 淺析如何經營現代型小企業
                          ——以企美公司經營為例
 
[摘 要] 中小企業除具有規模小、市場適應性強、市場反應快捷、富有創新精神等優勢外,還存在著技術力量薄弱、管理水平落 后、競爭能力差、經濟效益低下、資金人才缺乏等重要缺陷。面對科學技術迅速發展、全球經濟一體化進程加快所帶來 的機遇與挑戰,中小企業能否立足內外環境、結合其組織特點、揚長避短地制定出適合自身長期發展的經營戰略,對 中小企業的生存發展至關重要。本文針對目前國內相當一部分小企業面臨的經營困難,提出了可供企業選擇的幾種戰略發展思路,如:企美自身核心競爭力如何提升、企美的營銷策略、企美的管理制度，以及企美員工文化的塑造和培養。
[關鍵詞] 小企業特點; 核心競爭力經營；員工文化培養；營銷及管理創新
        
 How to run a modern type of small business                           - A Case Study of  qimei companies operating enterprises

[Abstract] SMEs in addition to small-scale, market adaptability, market responsive, innovative and other advantages, there is still a technology is weak, backward management, competitive ability, low cost, lack of capital and skilled personnel and other important defects. The face of the rapid development of science and technology, global economic integration process of the opportunities and challenges, whether based on internal and external environment for SMEs, combined with its organizational characteristics to advantage to develop long-term development for their own business strategy for SMEs essential to the survival and development. In this paper, a considerable portion of domestic operational difficulties faced by SMEs, companies have chosen to put forward several strategies for development ideas, such as: the SME Cluster strategy to specifically support the collaborative management and "small and special," Strategic decisions technology innovation strategy.
[Key words] small business characteristics; operating characteristics; marketing and management innovation