B2B外貿平臺在寧波外貿中的應用研究

電子商務論文編號:DZ065   論文字數:13381,頁數:20

  目  錄

1.  前言

1.1 研究的背景和意義.......................................... 2
1.2 國內外研究現狀 ............................................2
1.3 本文的創新與不足 ..........................................3
2.  B2B外貿平臺的概述——以中國制造網為例..................... 4
2.1 B2B外貿平臺 ...............................................4
2.2 中國制造網簡介 ............................................4
2.3 中國制造網基本服務 ........................................5
3.  中國制造網在寧波外貿中的應用研究 ..........................6
3.1 寧波外貿平臺現狀分析 ......................................6
3.2 中國制造網在寧波的應用 ....................................7
4.  B2B外貿平臺在寧波外貿應用過程中的制約因素 .................11
4.1 代理經營的制約性 ..........................................11
4.2 信用問題 ..................................................12
4.3 與客戶溝通不足 ............................................13
4.4 平臺自身建設尚不完善 ......................................13
5.  B2B外貿平臺在寧波發展的幾點建議 ...........................14
5.1 嚴把價格關 ................................................14
5.2 完善信用體系 ..............................................14
5.3 提升口碑，加強溝通 ........................................16
5.4 加強平臺建設 ..............................................16
結束語 ........................................................17
參考文獻 ......................................................19
致  謝 ........................................................20

摘   要

    寧波是中國沿海城市中經濟發展較快的一個城市，它有獨特的地理優勢和政策優勢.隨著改革開放的深入，國際貿易在寧波的發展十分迅速，為拉動我國經濟增長，促進貿易順差作出了重要的貢獻。同時發展國際貿易的各種渠道也日趨完善，隨著信息時代的來臨，B2B市場是電子商務的一個快速增長的組成部分,B2B外貿平臺的的發展將成為促進對外貿易的重要手段和途徑，電子商務和國際貿易的有效結合成為兩個行業發展的共同趨勢之一,B2B外貿平臺的發展和研究也被越來越多的人關注.本文以中國制造網為例,研究B2B外貿平臺在外貿中的應用，介紹B2B外貿及其在寧波的發展背景，從中國制造網的運營來探析B2B外貿平臺存在的問題并對其提出的建議.希望通過分析B2B外貿平臺在寧波外貿中的應用研究,可以使我們更好的了解這個行業的發展趨勢和前景。

 [關鍵詞]  寧波  B2B  外貿平臺  發展 

Abstract

Ningbo, one of the rapid developed coastal cities in china, has unique geographical advantages and enjoyed preferential policy. Ningbo has made great contribution to the favorable trade balance and the economy development in China. Meanwhile, the different kinds of foreign trade channel are being perfected. With the coming of information era, B2B marketplace becomes one of the important component parts in Electronic Commerce. The development of B2B foreign trade marketplace will be the major means to accelerate the foreign trade development. The effective combination of Electronic Commerce with foreign trade will be one of the common trends in these two industries. The development of B2B foreign trade platform and its research are attracting close attention. This thesis takes  as an example, studied the application of B2B platform in foreign trade,  introduced the B2B Electronic Commerce development and its background in Ningbo, analyzed the existing problems and put forward the suggestions for its future development though the study of made-in-china.com and its operations. Hoping that through the study of applications of B2B foreign trade platform in Ningbo, we could have a good understanding of B2B developing trends and its prospect. 

【Key Words】 Ningbo; B2B; Foreign Trade Platform; Application