American futurist John Naisbitt emphasized that the 21st century will return to Dragon Century， China will become a world power。 To know that China has five thousand years of civilization， so we must be use the full of culture to CI design。 Everyone will say the nation is the world， then could the CI in Chinese companies truly become a business strategy and product of the integration of Chinese culture， or could chinese characteristics enterprise image will take its place in the world is one of the issues of interest。 Since the 1990s， more and more enterprises trying to import the CI， A success and failure， the chinese element in corporate identify design a big scale， the paper from the list of summarizing what are the elements of up to the questionnaire. Finally, the research and data analysis, the various elements of the dependency analysis. many customers have to chase popular shopping habits of consumers ； cells of the chinese element is very interested in the development of the chinese elements ； use potential for generating the chinese elements for the consumer buying habits have great impact on the rise in the space is such a conclusion.
KEYWORDS：Corporate Identity，Chinese elements， mascot， visual recognition
