Since will march into the retail market of the cell-phone in the sales field of electrical home appliances in 2004, cell-phone channel implement chain operation, operator adopt business truss up sale , IT channel get involved cell-phone sell . And these phenomena are more and more fiery, in addition the development in our country of e-commerce, like E-commerce sales field of Xidan, The Big Dipper cell-phone network which Tan Wen won, eBay eachnet and the Taobao’s development selling on the net has become a share of forces that can't ignore too. By contrast, it is declining day by day that the traditional cell-phone is sold. Because the original agent makes a lot of disadvantages, the foreign manufacturer carries on and since needn't speak to improve in time, and home-made cell-phone market share its drop to 40% from 60% in those years, the already existing advantage of irrigation ditch is swung too rightly to deposit. What kind of distribution tactics will foreign cell-phone manufacturer adopt? Why is the channel advantage of the home-made cell-phone lost? Where is the future of the channel of the cell-phone? This text plans to carry on exhaustive analysis to the distribution channel of the cell-phone.
『Key word』: Cell-phone Distribution channel Agent Operator 3G
