The chicken constitutes it by its rich nutritional value to occupy the market the intrinsic power. In the world scope to the chicken production, the market’s demand is strong. In domestic market, there are lots of brands, such as Dacheng food limited comany, Yurun company and so on. As the new brand, Chengda food limited company has survived in the crevice down. In order to develop well, it must formulate the appropriate marketing strategy.
The thesis makes studies in the marketing strategy as its main content. In order to provide theoretic and positive support to the correct orientation of company's marketing strategy for the next phase, bases on marketing strategy theories on environment analysis, strategy selection, plan supporting and other series of academic foundation, this thesis makes a positive research on the marketing strategy of Chengda food limited company, a corporate in furious market reform of chicken processing profession. Firstly, it elaborated the questions on marketing strategy. Secondly, it has carried on the analysis to marketing environment and proposes opportunity and threat. Finally according to the theory of STP and 4P, it explicitly proposes the market marketing strategy.
Key words: marketing strategy; environment analysis; marketing strategy;
marketing strategy control
