軟件外包貿易的主要障礙點與競爭力提升

國際貿易論文編號:GM020    包括:開題報告及任務書,論文字數:16168,頁數:24

目  錄

1  引論 .......................................................2
1.1 選題的必要性 ..............................................2
1.2 軟件外包概述 ..............................................2
1.3 文獻綜述 ..................................................4
2.  中國軟件外包貿易發展現狀 ..................................5
2.1 國內從事軟件外包貿易的主要企業 ............................5
2.2 中國軟件外包貿易國際市場格局 ..............................8
2.3 軟件外包貿易發展的良好條件 ................................10
3  中國軟件外包貿易的主要障礙點 ...............................11
3.1 軟件外包貿易企業在歐美市場缺乏市場渠道及拓展能力 ..........11
3.2 國內軟件外包貿易企業獲得的軟件認證較少 ....................11
3.3 軟件外包貿易企業規模偏小.................................. 12
3.4 軟件外包貿易企業知識產權意識淡薄，保護力度不夠 ............12
4  軟件外包貿易競爭力提升要素分析—基于競爭優勢理論 ...........13
4.1 生產要素 ..................................................14
4.2 需求要素 ..................................................14
4.3 相關產業 ..................................................15
4.4 企業戰略、結構和同業競爭 ..................................16
4.5 輔助要素：機遇與政府 ......................................16
5  中國軟件外包貿易提升競爭力的整體對策 .......................17
5.1 加快重點外包基地建設 ......................................17
5.2 設立行業第三方專門協會組織 ................................18
5.3 大力發展BPO（業務流程外包） ...............................19
參考文獻 ......................................................23
致    謝 ......................................................24

摘    要

      在當今國際服務貿易日益成為熱點的趨勢下，軟件外包貿易正成為“熱點”中的熱點。國際分析機構預測，中國將逐步成為繼印度之后的全球第二大外包國。對政府而言，軟件外包貿易也是當前我國鼓勵重點發展的貿易形式，對于改善我國對外貿易增長的質量和效益，促進外貿整體結構的優化升級也具有重要的意義。
論文第一部分為引論，說明了選題的必要性，并對軟件外包貿易進行了概述，對國內外軟件外包貿易研究進行了綜述。第二部分闡述了我國軟件外包貿易的發展現狀和其發展的良好條件。第三部分重點分析了我國軟件外包貿易發展的主要障礙點。第四部分利用競爭優勢理論，重點從微觀角度闡述了如何提升軟件外包貿易的競爭力。最后，從戰略角度提出了整體的競爭力提升對策。

【關鍵詞】  軟件外包     障礙點     競爭力提升      對策

Abstract

At present, Software Outsourcing is a hot issue in the International Service Trade. The international analysts predict that China will become the second largest contract states inferior to India in the world. To the government, Software Outsourcing is also a trade form which is a priority to encourage. It is quite significant to improve the quality and efficiency in Chinese foreign trade and promote the optimization and promotion of Chinese trade integral structure.
The first part gives the necessary of choosing Software Outsourcing Services as the thesis introduces the trade about Software Outsourcing Services and summarizes the studying of this thesis at home and abroad. The second part exposes the current situation and the favorable conditions of Software Outsourcing Services trade in China. The third selectively analyzes main obstacles in a course of development of Software Outsourcing Services trade in China. The forth part makes use of competitive advantageous theory and explains how to promote the competitiveness in the trade of Software Outsourcing Services at the micro level. At last, it gives holistic measures to promote the competitiveness seen from the aspects of strategy.

【Key Words】Software Outsourcing; Obstacles; Promotion of Competitiveness; Strategy