聯想、宏基國際化經營策略比較

國際貿易論文編號:GM114       論文字數:9970,頁數:15

目   錄

1  前言 ................................................2
1.1國際化經營的相關定義 ................................2
1.2國際化經營的相關研究 ................................2
1.3選題的由來 ..........................................3
1.4結構線索 ............................................4
2聯想、宏基國際化經營的發展 ............................4
2.1聯想國際化經營發展及經驗總結 ........................4
2.2 宏基國際化經營發展及經驗總結 .......................5
3  聯想、宏基國際化經營策略的比較 ......................7
3.1進入國際市場的戰略方式 ..............................7
3.2品牌戰略方式 ........................................7
3.3經營管理方式 ........................................8
3.4營銷渠道方式 ........................................10
3.5產品價格方式 ........................................10
3.6國際戰略聯盟方式 ....................................11
4  聯想、宏基國際化經營策略的啟示 ......................12
4.1在全球實現資源的重組和配置 ..........................12
4.2構建世界級的品牌 ....................................12
4.3控制企業經營風險 ....................................13
參考文獻 ...............................................14
致   謝 ................................................15

摘   要

     在經濟全球化已成為客觀必然的今天，信息產業的全球化特征、PC產品的開放屬性以及網絡的迅速發展既促成了今天整個IT行業的繁榮景象，同時也意味著任何一家IT 企業，只有在全球范圍內優化資源配置，實行全球化生產、全球化經營才可實現產品的價值最大化和企業價值的最大化。
在此背景下，本文的主要目的，在于通過對聯想、宏基的國際化經營策略進行比較，并有此得出一些對企業國際化經營有用的啟示，為此，本文第一部分介紹企業國際化相關的定義，理論研究，選題的由來和論文的結構線索；第二部分闡述聯想國際化發展的過程及經驗教訓；第三部分闡述宏基國際化發展過程及經驗教訓；第四部分通過對聯想、宏基的國際市場進入戰略方式，品牌戰略方式，經營管理方式和國際戰略聯盟方式等進行比較；最后總結了聯想、宏基國際化經營策略帶來的啟示。

【關鍵詞】  全球化      國際化經營      品牌經營

Abstract

The tend of Economic globalization becomes inevitable nowadays. The globalization of the information industry, the openness of the PC production, and the rapid advancement of the network have brought about the prosperity of the IT industry .However, faced with the globalization, it means any of the IT enterprises have to optimize the allocation of resources globally, carry out the globalize manufacture and management, so that they can realize maximize the value of the products and the enterprise .
Under this background, the main goal of this paper focus on expounding the comparison of the Lenovo and Acer’s internationalization management strategy and gets some useful suggestions for international management.The first part mainly introduces the  relative  definition and theory study about globalization, as well as the reason for choosing the topic and the paper’s structure .The second part and the third part expatiate on the globalization process and experience of Lenovo and Acer respectively . The last part carries on the comparison about Lenovo and Acer’s strategic of international market entry , the brand strategy, the management and the international cooperation ,and finally draw the revelation brought by the Lenovo and Acer’s internationalization management strategy.

【Key word】Globalization    International management  
Brand management