中國自主品牌轎車從制造到創新道路上面臨的挑戰及應

國際貿易論文編號:GM115       論文字數:9354,頁數:15

目   錄

1．導論 ..........................................................2
1.1 相關概念界定 .................................................2
1.2相關文獻綜述 ..................................................2
1.3選題意義及背景 ................................................3
1.4本文的寫作思路................................................ 4
2. FDI技術溢出現象對企業從制造到創新中作用的一般性分析........... 4
2.1 FDI技術溢出效應 ..............................................4
2.2 從制造到創新的一般性分析 .....................................5
3.中國轎車品牌的發展歷程 .........................................6
3.1 1956-1978中國自主品牌轎車的萌芽 ..............................6
3.2 1979-1985外資的沖擊中國自主品牌轎車遭遇挑戰.................. 7
3.3 1986-1996中國自主品牌轎車新的開始 ............................7
3.4 1996-2000 亞太金融危機的沖擊 .................................7
3.5 2000-現在 中國自主品牌轎車走向繁榮 ...........................8
4．中國自主品牌轎車面臨的主要問題 ................................9
4.1 中國自主品牌轎車面臨的問題 ...................................9
4.2 錯誤的FDI策略 ................................................10
5．中國轎車制造業的主要對策...................................... 11
5.1 加強品牌戰略 .................................................11
5.2 合理利用FDI ..................................................12
6．  結語 ........................................................13
參考文獻 .........................................................14
致   謝 ..........................................................15

摘   要
           
　  近幾年，我國轎車市場出現了連續超高速增長。國內轎車生產能力的增長開始超過市場需求能力的增長，市場對價格越來越敏感，轎車企業不斷增加，競爭日益激烈，國內轎車市場的價格大戰越演越烈，競爭更加殘酷。在這種情況下，個企業開始將注意力集中到新車型上，以期利用新產品激起消費者的購買熱情。
    全球經濟一體化的浪潮席卷而來，世界汽車工業更是首當其沖，中國轎車工業必將接受更為嚴峻的挑戰。同時旺盛的市場需求也給中國轎車工業帶來了巨大的發展機遇。成功的應對挑戰也是機會，錯誤的應對機會也是挑戰。中國轎車工業應如何應對，并將走向何方？
    本文旨在結合相關知識來找到中國轎車制造企業品牌戰略的缺失和其中FDI的技術溢出效應所能起到的作用，探討出一條從制造到創造產業升級中中國企業的出路。

【關鍵詞】 自主創新 FDI 民族自主品牌轎車

Abstract

In recent years, the quantity and quality of Chinese national car’s production has been increasing constantly. The increasing of Chinese national car’s production is more than the market demanding. And the market is more and more sensive about the price. The amount of new Chinese national car’s enterprises is growing and growing. The war of price in Chinese national car’s competition will become more and more intensely and brutal. In such a situation, every enterprise has focused on the type of national car，so that they could use the unsalted feeling of new things to arouse the consumer’s passion.
The world automobile industry is the first to be affected with the tendency of integrated in global economy. So Chinese national car industry will face huge challenge and perfect opportunity at the same time. Where is the destination of the Chinese national car industry?
This thesis attempts to analyze the tactic of trademark and some knowledge about FDI to find the deficiency of tactic in making the enterprise’s own trademark in Chinese national car industry, and the use of the overflow efficiency of FDI in this tactic. Then probe a way to change the production enterprise into the creation enterprise of Chinese national car industry.
 
【Key Words】 Independent Innovation   Foreign Direct Investment（FDI） Chinese national  Independent Brand car