桐鄉(xiāng)市中小企業(yè)外貿(mào)現(xiàn)狀及對(duì)策分析

國(guó)際貿(mào)易論文編號(hào):GM606  論文字?jǐn)?shù):14331.頁(yè)數(shù):21

正文目錄

第一章   引言 1
第一節(jié) 選題背景 1
一、國(guó)際背景 1
二、國(guó)內(nèi)環(huán)境 1
第二節(jié) 選題意義 2
第三節(jié) 研究方法 2
第二章  桐鄉(xiāng)中小企業(yè)外貿(mào)現(xiàn)狀與發(fā)展障礙 3
第一節(jié)  中小企業(yè)外貿(mào)現(xiàn)狀 3
一、桐鄉(xiāng)中小企業(yè)外貿(mào)基本情況 3
二、中小企業(yè)在對(duì)外貿(mào)易中的優(yōu)勢(shì) 5
第二節(jié)  制約桐鄉(xiāng)中小企業(yè)對(duì)外貿(mào)易的障礙 6
一、外部環(huán)境障礙 6
二、企業(yè)內(nèi)部問(wèn)題 9
第三章  增強(qiáng)桐鄉(xiāng)中小企業(yè)外貿(mào)競(jìng)爭(zhēng)力的若干建議 11
第一節(jié)  加大對(duì)中小企業(yè)外貿(mào)的扶持力度 11
一、完善外貿(mào)政策 11
二、提高資源配置效率 12
三、加強(qiáng)中小企業(yè)國(guó)際化服務(wù)體系建設(shè) 13
第二節(jié)  加強(qiáng)中小企業(yè)自身建設(shè) 13
一、優(yōu)化出口產(chǎn)業(yè)結(jié)構(gòu) 13
二、加強(qiáng)技術(shù)創(chuàng)新 14
三、重視專業(yè)技術(shù)人才的培養(yǎng)與管理 14
四、增強(qiáng)自主品牌建設(shè) 15
五、積極進(jìn)行對(duì)外直接投資 15
六、組建中小企業(yè)集團(tuán) 15
結(jié)  語(yǔ) 16
參考文獻(xiàn) 17
致 　謝 18

摘  要

   桐鄉(xiāng)市地處浙江省，是中國(guó)杭白菊之鄉(xiāng)、中國(guó)羊毛衫之鄉(xiāng)，較早形成市場(chǎng)，孕育了眾多的中小企業(yè)。在改革開(kāi)放春風(fēng)吹拂下，桐鄉(xiāng)中小企業(yè)不但在國(guó)內(nèi)市場(chǎng)站穩(wěn)了腳跟，而且在國(guó)際市場(chǎng)不斷拓寬業(yè)務(wù)并取得了出色的成績(jī)。桐鄉(xiāng)中小企業(yè)發(fā)展外貿(mào)有其自身優(yōu)勢(shì)，但也人才短缺、融資能力差、缺少品牌等問(wèn)題，加之國(guó)際金融危機(jī)的背景，中小企業(yè)發(fā)展外貿(mào)面臨嚴(yán)峻的挑戰(zhàn)。
 本文借鑒國(guó)內(nèi)外專家對(duì)區(qū)域中小企業(yè)的研究方法和經(jīng)驗(yàn)，在考察桐鄉(xiāng)中小企業(yè)對(duì)外貿(mào)易的基本現(xiàn)狀、特點(diǎn)及所存在的阻礙因素的基礎(chǔ)上，有針對(duì)性地提出一些建議。
 
 
關(guān)鍵詞：中小企業(yè)   對(duì)外貿(mào)易   對(duì)策建議  桐鄉(xiāng)地區(qū)

ABSTRACT

 Tongxiang, which is the hometown of chrysanthemum product and the knitted sweater, located in Zhejiang Province .In the early years Tongxiang has formed a market of these products and has cultivated numerous small and medium-sized enterprises. With the contribution of Chinese Policy “reform and opening up”, the enterprises in Tongxiang not only maintain a stable station in domestic market but also made an excellent performance in increasing competed world market. Although the small and medium-sized enterprises own their special advantages, they also faced to a lot of problems such as lacking of professional, the shortage of financial capacity and short of local brands ,furthermore, the finance crisis make the detrimental influences and challenges to these enterprises.
 In my article ,I will present some effective advices ,which based on the analysis and experience from the foreign professors and domestic experts in regional economic, after exploring the basic situation of local industry companies via considering the characteristics of small and medium -sized enterprises and negative elements.
 
       KEYWORDS：Small and medium-sized enterprise, International trade, Suggestions,  Tongxiang area