我國(guó)動(dòng)漫產(chǎn)業(yè)分析

國(guó)際貿(mào)易論文編號(hào):GM774  論文字?jǐn)?shù):29536.頁(yè)數(shù):39  附任務(wù)書(shū)，開(kāi)題報(bào)告，文獻(xiàn)綜述，外文翻譯

正文目錄

第一章  導(dǎo)論 1
第一節(jié)  研究背景 1
第二節(jié)  核心概念界定 2
第三節(jié)  研究意義 3
第二章  我國(guó)動(dòng)漫產(chǎn)業(yè) 5
第一節(jié)  我國(guó)動(dòng)漫發(fā)展歷程 5
第二節(jié)  我國(guó)動(dòng)漫市場(chǎng)現(xiàn)狀分析 7
第三節(jié)  我國(guó)動(dòng)漫產(chǎn)業(yè)興起原因分析 9
第三章 世界主要?jiǎng)勇�大�?guó)的動(dòng)漫產(chǎn)業(yè)發(fā)展經(jīng)驗(yàn) 11
第一節(jié)  日本 11
第二節(jié)  美國(guó) 17
第三節(jié)  韓國(guó) 21
第四章  我國(guó)動(dòng)漫經(jīng)濟(jì)存在的問(wèn)題、對(duì)策與發(fā)展前景 25
第一節(jié)  我國(guó)動(dòng)漫產(chǎn)業(yè)存在的問(wèn)題 25
第二節(jié)  發(fā)展我國(guó)動(dòng)漫產(chǎn)業(yè)的對(duì)策 27
第五章  結(jié)語(yǔ) 31
參考文獻(xiàn) 32
致 　謝 34

摘  要

 隨著經(jīng)濟(jì)的發(fā)展，人們對(duì)生活的需求不僅僅停留在物質(zhì)層面上，在精神層面上的消費(fèi)也日益增多。對(duì)于較為新興的動(dòng)漫產(chǎn)業(yè)，人們給予越來(lái)越多的關(guān)注與重視。上個(gè)世紀(jì)經(jīng)濟(jì)的增長(zhǎng)都以工業(yè)化的實(shí)現(xiàn)和深化來(lái)作為推動(dòng)力，工業(yè)化的代價(jià)是能源的損耗和對(duì)環(huán)境的污染。而第三產(chǎn)業(yè)的發(fā)展對(duì)能源消耗要求低，對(duì)環(huán)境污染少。在發(fā)達(dá)國(guó)家，第三產(chǎn)業(yè)對(duì)經(jīng)濟(jì)發(fā)展的貢獻(xiàn)也越來(lái)越大。而動(dòng)漫及產(chǎn)業(yè)作為新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)，所帶來(lái)的經(jīng)濟(jì)效益也是可觀的。在動(dòng)漫大國(guó)日本動(dòng)漫產(chǎn)業(yè)已經(jīng)成為日本排名第六的國(guó)民經(jīng)濟(jì)支柱產(chǎn)業(yè)，在國(guó)際上也占領(lǐng)了世界動(dòng)漫市場(chǎng)的60%，亞洲市場(chǎng)的70%。日本動(dòng)漫產(chǎn)業(yè)所取得的成就不僅僅是動(dòng)漫行業(yè)本身不斷努力的結(jié)果，更是日本政府大力推動(dòng)的結(jié)果。日本政府通過(guò)在發(fā)展戰(zhàn)略、發(fā)展模式、法律法規(guī)、中介組織、地方文化等幾個(gè)方面的舉措來(lái)促進(jìn)日本文化產(chǎn)業(yè)的發(fā)展，同時(shí)在出口的激勵(lì)機(jī)制、知識(shí)產(chǎn)權(quán)保護(hù)等幾個(gè)方面著重加強(qiáng)促進(jìn)了日本動(dòng)漫產(chǎn)業(yè)的發(fā)展。動(dòng)漫產(chǎn)業(yè)及其所屬的文化產(chǎn)業(yè)可以成為推動(dòng)經(jīng)濟(jì)發(fā)展的重要力量，并且這也是通過(guò)政府的大力推動(dòng)能夠?qū)崿F(xiàn)的目標(biāo)。文化產(chǎn)業(yè)是在資本的架構(gòu)中運(yùn)作的，其工作的重心在于經(jīng)濟(jì)利潤(rùn)最大化。美國(guó)和韓國(guó)的跟進(jìn)拓展了國(guó)內(nèi)市場(chǎng)和一部分的國(guó)際市場(chǎng)，動(dòng)漫經(jīng)濟(jì)也給這兩個(gè)國(guó)家?guī)��?lái)了新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)。本文對(duì)比中國(guó)的動(dòng)漫產(chǎn)業(yè)的發(fā)展，找出其中的不足，尋求新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)，為提升我國(guó)動(dòng)漫產(chǎn)業(yè)的競(jìng)爭(zhēng)力進(jìn)行較為系統(tǒng)的和深刻的探討。

關(guān)鍵詞：動(dòng)漫   產(chǎn)業(yè)鏈  國(guó)際競(jìng)爭(zhēng)力
 
  
 
ABSTRACT

 With developing of economic, people's needs don’t stopping at the material level, at the spirit level of consumption. People pay more and more attention on the animation industry .The last century the growth of the economy is as the implementation and deepening of industrialization to a driving force, the costs of industrialization are energy loss and environmental pollution. Yet, the development of tertiary industry need low energy consumption and less environmental pollution. In advanced country, the tertiary industry's contribution in economic development is also increasing. As the animation to industry of new economic growth point, its economic benefits are also considerable. In Japanese with large industry country, animation become Japan's sixth pillar industry of national economy, also occupied 60% in the international animation market, and 70% in the Asian market. Japanese anime industry's achievements is not just result of itself continuous efforts; it is the results in the Japanese government to vigorously promote. Japanese government through the development strategy, development model, laws and regulations, and intermediary organizations, local culture and other aspects initiatives to promote the development of animation industries in Japan, while in the incentive mechanism of export, several aspects of protection of intellectual property rights strengthening to Japanese animation industry. Animation industries and their cultural industries promote economic development and can become an important force, and this is able to achieve goals through the efforts of the Government. Cultural industries are operation in the capital structure, focus of its work is maximization to economic profit. The United States and South Korea is follow-up to expand the domestic market and part of the international market, animation economy brought new economic growth points with the two countries. This article comparing Chinese animation industry, to identify one of the shortcomings of the domestic market, and seek new economic development, more systematic analysis and more deeply explore for upgrading of China's animation industry's competitiveness.
 KEYWORDS：animation ， Industrial chain ， International Competitiveness