南紡國際貿易公司競爭力分析

國際貿易論文編號:GM148     論文字數:11498,頁數:17

目  錄

1  南紡公司概況 .......................................2
1.2 南紡進出口業務情況................................ 4
2．南紡競爭環境分析................................... 5
2.1 國際環境分析: .....................................5
2.2 國內環境分析 ......................................7
3．南紡競爭力優劣勢的具體體現 .........................8
3．1 南紡競爭優勢 .....................................8
3．2 南紡競爭劣勢 .....................................10
4 提升南紡競爭力的建議 ................................13
4.1 加快公司運行體制和機制的改革 ......................13
4.2: 生產高附加值產品 .................................13
4.3 大力推進技術創新 ..................................15
參考文獻 ..............................................16
致   謝 ...............................................17

摘    要

       南京紡織品國際貿易公司近年來所面臨的環境發生了深刻的變化，如世界經濟一體化、區域化、集團化日趨明顯，貿易自由和貿易保護的迅猛發展，我國己經加入了WTO，紡織品配額取消等等。這些變化不僅為公司帶來許多機遇，同時更為公司的生存和發展帶來了挑戰。
本文在調查研究的基礎上，從南紡的具體情況入手，討論目前它所面臨的國際、國內環境以及環境的變化對公司業務的影響，進而以波特的鉆石理論四個基本要素為理論基礎，具體分析了公司的競爭優勢與劣勢，并對其進一步發展提出一些戰略構想和措施，建議公司加快運行體制和機制的改革、生產高附加值產品、發展品牌戰略、大力推進技術創新。這些戰略措施力求具有現實意義。

【關鍵詞】紡織業 國際貿易 競爭力

Abstract

In recent years, some changes have taken place in the world economy, such as economic integration, regionalization, corporate grouping, free trade as well as trade protectionism, together with China's accession to the WTO, canceling on textile quota，they have pose a great challenge to NanJing Textiles Import & Export International Trade Company’s survival and development ,While bringing about many developing opportunities to it .
Based on investigation and research , this paper start with the company’s general business situation, discuss the new changes in the environment as well as their impact on the company’s business. And then It analyzed the competitive advantage and disadvantage of the company, based on Porter’s theory of competitive advantages, and pointed out the measurement that should be taken. It suggested that the company can accelerate the reform of mechanism and operating system, make more high-value-added products, develop brand strategy and vigorously promote technological innovation. I hope the strategy and measures could be with realistic meaning.

【Key Words】Chinese textile ；international trade ；competitiveness