人民幣升值背景下江西紡織企業的出口經營策略

國際貿易論文編號:GM147   論文字數:9282,頁數:16

目   錄
1  導論 ..................................................2
1.1 人民幣升值的背景及匯率變動情況 .......................2
1.2 寫作意向 .............................................4
2  人民幣升值給江西紡織企業帶來的影響 ....................5
2.1 匯率變動對不同貿易方式的影響不同  ....................6
2.2 匯率變動對不同規模企業的影響 .........................8
2.3 匯率變動對不同產業的影響..............................8
3  人民幣升值對江西紡織企業影響的實證分析 ................9
4  江西紡織企業針對人民幣升值的應對策略 ..................10
4.1 企業應對匯率變動的價格策略 ...........................10
4.2企業應對匯率變動的品牌策略 ............................11
4.3 企業應對匯率變動的分銷渠道選擇 .......................13
5  小結 ..................................................13
參考文獻 .................................................15
致   謝 ..................................................16

摘    要

紡織品作為中國最大的出口產品之一,出口依存度高達５１％,現在成本增加,人民幣升值,就使得紡織出口企業的壓力更大。
本文通過人民幣升值對不同貿易方式,不同企業規模,不同紡織產業的影響。其影響主要來自:已履約未收匯方面的損失,已下定單方面的損失,對新簽訂單價格談判中接受的匯率升值方面的損失,對吸引外資的影響。并在最后一部分從產品國際營銷的理論,產品的價格策略,產品策略等方面提出企業的應對策略。這些策略有:嚴格控制成本支出,改變銷售和結算手段,規避匯率風險,提高產品的質量,通過技改提高產品的競爭力,改進產品的特點等。

【關鍵詞】 紡織企業 人民幣升值 出口經營策略 
                                              
Abstract

   The textile is one of the biggest exports products in China, and the exportation depends-on for existence has reached as high as 51%, the cost increasing and the RMB reva luation, cause bigger pressure to the textile export enterprise.
This article illustrates the influence of RMB reva luation on different trade way, different enterprise scale and different textile industry. The influence as follows: the loss of an agreement which has been honored not to receive collects, the loss of already under order form, the loss of the exchange rate reva luation  which in the single price negotiations and the influences of attraction  foreign capital. Then in the last part of the article, discuss the strategy from the International marketing strategy such as price strategy, product strategy. The concrete strategies as follows: strictly control the cost disbursement, change the method of sells and settles accounts,dodge the exchange rate risk, enhances the product quality, etc.

【Key Words】 Textile Enterprise  RMB Reva luation  Export Strategy