對外直接投資與TCL集團(tuán)的競爭力分析

國際貿(mào)易論文編號:GM152     論文字?jǐn)?shù):9140,頁數(shù):13
目   錄

引言 2
1  對外直接投資對我國企業(yè)競爭力的作用 .............................2
1.1對外直接投資與間接投資相比的優(yōu)勢 ...............................2
1.2 對外直接投資與國際貿(mào)易相比的優(yōu)勢 ..............................3
2  TCL的對外直接投資進(jìn)程 ..........................................3
2.1 TCL的發(fā)展歷程 .................................................3
2.2 TCL的對外直接投資的進(jìn)程 .......................................4
3 TCL在對外直接投資中獲得的競爭力................................. 5
3.1對TCL在歐洲直接投資之前的競爭力分析 ............................5
3.2 TCL在對外投資中所獲得競爭力 ...................................6
4  TCL對外直接投資的經(jīng)驗(yàn)教訓(xùn)及啟示 ................................8
4.1 TCL在對外投資中的經(jīng)驗(yàn)教訓(xùn) .....................................8
4.2 對我國企業(yè)對外直接投資的建議 ..................................10
結(jié)束語 ............................................................11
參考文獻(xiàn) ..........................................................12
致   謝 ...........................................................13

摘    要

      隨著中國加入WTO，經(jīng)濟(jì)迅速發(fā)展，改革開放不斷深入，我國企業(yè)已經(jīng)不再限于當(dāng)初貿(mào)易加工，已經(jīng)有一大批活躍在國際舞臺(tái)的企業(yè)開始在各方面于外國企業(yè)競爭。但我國面臨的經(jīng)濟(jì)形勢并不明朗，貿(mào)易環(huán)境不斷惡化。國內(nèi)的生產(chǎn)成本也不斷增大，我國企業(yè)長期依賴的成本優(yōu)勢正在消失。在當(dāng)前的經(jīng)濟(jì)環(huán)境下，走出國門是必然的正確選擇，而對外直接投資是我國企業(yè)做大做強(qiáng)的重要途徑。
本文首先從理論上分析了對外直接投資相對國際貿(mào)易和間接投資所沒有的巨大優(yōu)勢，然后從TCL的對外直接投資的案例出發(fā)，分析TCL在對外直接投資中獲得的國內(nèi)企業(yè)沒有的競爭力，最后總結(jié)了該企業(yè)在對外投資中的值得我國企業(yè)學(xué)習(xí)借鑒的經(jīng)驗(yàn)和教訓(xùn)，并對我國企業(yè)如何在對外直接投資獲得競爭力給出了一些自己的建議。

【關(guān)鍵詞】對外直接投資   企業(yè)競爭力   TCL國際化

Abstract

With China's accession to the WTO and rapid economic development, deepening reform and opening up, some Chinese enterprises are no longer limited to the primary trade processing. Now a large number of Chinese enterprises take an important place in the international arena in all aspects to competition with foreign enterprises. However, the vast majority of enterprises still product in domestic, meanwhile China's economic situation is not optimistic, and the trade environment is also becoming worse. Domestic production costs that our enterprises relied on in the past are disappearing. In the current economic environment, going abroad is inevitable correct choice. Foreign direct investment is an important way for our company’s developing.
In this paper, I firstly theoretical analyze foreign direct investment tremendous advantages in contrast with international trade and indirect investment. Then a detailed analysis of the TCL foreign direct investment is given. and we can see some new competitive power in TCL .In the last, I aggregate some experience and lessons of TCL that should be learned by other enterprises of China, and give some suggestions for our companies to become competitiveness via foreign direct investment.

【Key words】 Foreign direct investment; Enterprise Competitiveness; TCL Internationalization