淺析我國在線逆向拍賣采購模式的問題與對策

國際貿易論文編號:GM248  包括:開題報告及任務書,論文字數(shù):11513,頁數(shù):17

目  錄
1 引言 ...........................................................2
1.1 問題的提出 ...................................................2
1.2  研究該問題的意義 ............................................2
1.3  文獻綜述 ....................................................3
1.4  特色與不足 ..................................................3
2  在線逆向拍賣采購的概述 ........................................4
2.1 在線逆向拍賣采購的定義 .......................................4
2.2 在線逆向拍賣采購的業(yè)務流程 ...................................4
2.3  在線逆向拍賣采購的優(yōu)越性 ....................................5
2.4 在線逆向拍賣采購在國外的發(fā)展狀況 .............................5
3 我國在線逆向拍賣采購的現(xiàn)狀及問題 ...............................6
3.1 我國在線逆向拍賣采購的現(xiàn)狀 ...................................6
3.2 我國在線逆向拍賣采購的問題 ...................................7
4 我國在線逆向拍賣采購的對策 .....................................10
4.1 政府的對策 ...................................................10
4.2 供求雙方的對策 ...............................................12
4.3 電子商務運營商的對策 .........................................13
5 結論 ...........................................................15
參考文獻 .........................................................16
致   謝 ..........................................................17

摘    要

     在產(chǎn)品同質化程度日益提高、同類產(chǎn)品的價格競爭十分透明和激烈的今天，降低采購成本是一個最容易見效的降低成本，提高產(chǎn)品競爭力的辦法。網(wǎng)絡的推廣和電子商務的發(fā)展，為作為電子采購四種采購模式之一的在線逆向拍賣采購的產(chǎn)生和迅速發(fā)展提供了條件。其在降低采購成本、提高采購效率上的優(yōu)勢使其在我國得到迅速的發(fā)展。但是因為其發(fā)展歷史不長，還處于探索階段，所以我國在發(fā)展在線逆向拍賣采購上還存在很多的問題。本文主要論述在線逆向拍賣采購在我國發(fā)展所面臨的問題及發(fā)展對策。首先簡略闡述在線逆向拍賣采購的基本內容及其在國外的發(fā)展狀況；其次是介紹了在線逆向拍賣采購在我國的發(fā)展現(xiàn)狀及其面臨的六個問題；最后從政府、供求雙方及電子商務提供商三個角度來具體闡述相關的對策。

【關鍵詞】在線逆向拍賣，采購模式，問題與對策

Abstract

    With the increasing homogenization of the products and the transparent and fierce competition of the prices among similar products today, lowering procurement costs is the most effective way to lower procurement costs and increase the competitiveness of its products. And with the diffusion of the network and the development of e-commerce, the online reverse auction procurement, one of the four e-procurement models, has gained the conditions for the emergence and the rapid development. Its advantages in lowering procurement costs and increasing procurement efficiency make it get a rapid development in China. But because of its short history of development, it is still in the exploratory stage.Therefore, the development of online reverse auction procurement in China still faces a lot of problems. This paper mainly discusses the problems occurred in the development of Chinese online reverse auctions in the procurement and the counter measures. First, this paper briefly explains the basic content of the online reverse auction procurement and its development abroad. Second, it introduces the current situation and the six problems of the online reverse auction procurement in China. Finally, It explains the related measures from the perspectives of the Chinese government, the suppliers and the providers, and the E-commerce providers.
【Key Words】Online reverse auction ; procurement model; Problems and Solutions.