試析我國手機支付存在的問題及對策

國際貿易論文編號:GM249  包括:開題報告及任務書,論文字數:7936,頁數:13

目   錄
1  引言 ............................................................2
1.1   研究背景 .....................................................2
1.2   問題的提出 ...................................................3
1.3   創新與不足 ...................................................3
2   手機支付的幾種方式 .............................................4
2.1   短信支付 .....................................................4
2.2   語音支付 .....................................................5
2.3   手機上網支付 .................................................5
3  手機支付目前存在的問題及制約其發展的原因 ........................6
3.1   手機支付目前存在的問題 .......................................6
3.2   制約手機支付發展的原因 .......................................7
4  解決方案 ........................................................9
4.1   政府應采取的措施 .............................................9
4.2   商家應采取的措施 ............................................10
4.3   消費者方面的措施 ............................................11
5  總結 ...........................................................11
參考文獻 ..........................................................12
致   謝 ...........................................................13

摘   要

   手機支付作為一種新興的電子商務支付方式,與傳統的電子支付方式有很大的不同。與傳統的電子支付相比,手機支付存在著幾個方面的優勢:支付過程較為安全,便捷性較高等。這使得這種支付方式的發展空間非常之大,再加上手機越來越普遍,手機用戶的不斷增多又使手機支付的發展空間更上一層。
    但是,雖然手機支付與其他支付方式相比存在許多優勢,手機支付卻還未被大眾所接受,造成這種情況的原因主要有幾個方面:手機支付的誠信體系不夠完善,身份識別體系不夠完善,還有消費者的傳統消費習慣的制約和消費者的惡意傾向等。我們只有把制約電子商務中手機支付方式發展的原因找出來,并且針對這些問題提出和實施相應的解決對策,才能使手機支付有更長遠的發展。

[關鍵詞] 電子商務;手機支付;問題;解決對策

Abstract

   Mobile telephone is paid as one kind of Electronic Commerce new and developing method of payment , is is very big different from the tradition electron method of payment. Compared with the tradition electron payment, mobile telephone there is existing several aspect advantage in payment: Payment process is comparatively safe , convenient and rapid is more advanced. This this method of payment space for development is will do extremely big , that mobile telephone is more and more common , ceaselessness of mobile telephone consumer increases by makes mobile telephone payment space for development previous tier besides.
   But, though mobile telephone payment is compared with to paying way other existence a lot of advantage , mobile telephone payment has not been accepted by masses but , the cause bringing about this condition has several aspect mainly: The sincerity mobile telephone is paid believes that system is not enough to improve and perfect , the system dignity is distinguished is not enough to improve and perfect ,  the tradition still having a consumer consumes the restraint being accustomed and consumer's evil intention inclination etc.Only when we the cause that mobile telephone method of payment develops in restricting Electronic Commerce is looked for out,and, specifically for these problem brings forward solving corresponding with to be put into effect, countermeasure , ability let mobile telephone payment have more long-term development.

[Key Words] Electronic commerce ;handset payment ;problem ;solution countermeasure