海爾電子商務的成功及啟示

國際貿易論文編號:GM250 包括:開題報告及任務書,論文字數:7563,頁數:13

目   錄

1 海爾電子商務概述 .............................................2
1.1海爾集團簡介 ................................................2
1.2海爾的電子商務理念 ..........................................2
2 海爾電子商務成功應用 .........................................4
2.1海爾物流“一流三網”同步模式的趨勢 ..........................4
2.2海爾B2B應用及企業內部管理 ...................................5
2.3 海爾的B2C應用 ..............................................6
3 海爾電子商務給國內企業帶來的啟示 .............................8
3.1 海爾的“一流三網”模式及B2B、B2C帶來的幾點啟示............. 8
3.2海爾增值性物流服務啟示 ......................................9
4 國內企業要加大發展電子商務力度 ...............................10
5 總結 .........................................................10
參考文獻 .......................................................12
致  謝 .........................................................13

摘    要

      在網絡經濟的時代，電子商務已經逐漸成為人們進行商務活動的新模式。企業開展電子商務勢在必行。隨著國際經濟一體化進程的不斷深入，企業與企業之間的競爭已經脫離了傳統模式的特征，迅速趨于電子商務平臺的競爭。企業要想獲取持續性的發展，必須實施電子商務戰略。在全球范圍內提升自己的競爭力。
本文以電子商務為理論基礎，分析了海爾的電子商務模式。本文分三章。第一章，簡要介紹了海爾集團以及海爾集團電子商務理念。第二章，是全文的重點，著重的分析了海爾電子商務的具體成功應用。第三章，通過海爾電子商務的分析給國內企業發展電子商務帶來了一些啟示。

【關鍵詞】海爾  商務網絡平臺 物流

Abstract

In the network economy time, the electronic commerce has already become a new model for people to do business. It is imperative that enterprises should develop electronic commerce. With the further globalization of international economy, the competition among enterprises has changed from traditional patterns to the competition patterns by E-commerce. Enterprises should develop their E-commerce strategy in order to have a sustainable development and to enhance their competition capability in the global market.
This article, based on electronic commerce theory, has analyzed Haire's electronic commerce pattern. This article is divided into three chapters. Chapter one briefly introduced the Haire group as well as the Haire group electronic commerce idea. Chapter two, as the key issues of the whole text, emphatically analyses the successful story of Haire’s application of electronic commerce. Chapter three provides some good lessons for domestic enterprises to develop electronic commerce through the analysis of Haire electronic commerce.

[key words] Haire; Commercial network platform; Logistics