中國彩電行業在東盟市場的發展契機分析

國際貿易論文編號:GM252  論文字數:11791,頁數:17

目   錄

1 中國彩電行業在東盟的發展現狀 ......................................2
1.1中國與東盟經貿合作簡介 ...........................................2
1.2 中國彩電業在東盟的發展現狀 ......................................2
2 中國彩電行業在東盟的機遇'分析 .....................................3
2.1內外動因 .........................................................3
2.2條件時機 .........................................................6
2.3 中國彩電行業大規模進入東盟市場存在的阻礙 .......................11
3 中國彩電行業開拓東盟市場的措施 ...................................13
3.1 彩電企業提高產品技術含量，以高品質爭奪市場 .....................13
3.2 加強在東盟市場的品牌推廣 .......................................14
4 小結 .............................................................15

摘    要

     在經濟全球化，區域經濟迅速發展的趨勢下，中國將與東盟建立自由貿易區，將給中國的許多行業帶來進一步發展的機遇。本文旨在分析中國彩電行業在東盟市場的發展契機。首先簡要介紹中國與東盟的經濟貿易合作及中國彩電業在東盟市場的發展現狀，進而對中國彩電行業的“東盟機遇”進行深入的分析。主要從內外動因和條件時機兩個角度進行分析。內外動因主要從中國彩電行業的“走出去”戰略和歐美等發達國家和地區對中國彩電“反傾銷”等貿易限制兩個方面來分析。條件時機則側重分析東盟市場的地理優勢，資源的互補性及中國彩電行業進入東盟市場的有利的政策條件和時機。另外還分析了中國彩電行業大規模進入東盟市場存在的風險和阻礙。文章最后在前面分析的基礎上提出中國彩電行業開拓東盟市場的應對措施。

【關鍵詞】彩電行業  東盟市場機遇  反傾銷  “走出去”戰略  品牌推廣

Abstract

Under the economic globalization and quick development of district economy , China will establish free trade area with ASEAN, which will bring opportunities to the Chinese corporations. The purpose of this article is to analyze the opportunities of Chinese color television industry in ASEAN market. Firstly this article gives a brief introduction to the coordination between China and ASEAN, and current development of Chinese color television industry. Secondly it carries on thorough analysis on 'ASEAN opportunity' of this field. It also Analyzes the internal factors and external conditions, and internal factors are mainly including ' out-going ' strategy and  regional 'anti-dumping' to Chinese color television in developed nations like Europe and America, etc. The external conditions explain the geography advantages of ASEAN market, the beneficial resources policy and opportunities by which Chinese color television industry enters ASEAN market. It still analyzes the risk and barriers of large scale of Chinese color television to get into ASEAN market.  At last, based on basic analysis, it gives the advise on how to increase the Chinese color televisions share in ASEAN market.

【Key Words】Color TV Industry; 'ASEAN opportunity';  Anti-dumping;  'Out-going' strategy;  Brand promotion