豐城農業電子商務應用研究

電子商務論文編號:DZ012        包括:開題報告及任務書,論文字數:8574,頁數:13

  目  錄

1 引言 ...........................................................2
1.1  問題的提出 ..................................................2
1.2   國內外農業電子商務發展概況 .................................2
2   研究的理論基礎 ...............................................3
2.1  農業電子商務概念 ............................................3
2.2  電子商務構成................................................ 4
3  豐城農業電子商務實現的必然性與及存在的問題 ....................4
3.1  實現農業電子商務是大勢所趨 ..................................4
3.2  豐城農業本身決定必須實現農業電子商務 ........................5
3.3  豐城農業存在的問題 ..........................................5
4  豐城農業電子商務實現的戰略選擇 ................................7
4.1 加快農業產業化建設，發揮龍頭企業的龍頭作用 ...................7
4.2 加強品牌建設、注重質量意識 ...................................7
4.3  以電子商務為契機，分層次分階段發展.......................... 8
5  開展豐城農業電子商務的具體措施 ................................9
5.1 政府引導普及電子商務的基礎知識............................... 9
5.2 加快農業信息基礎設施建設 在農村進行農業信息化教育............ 9
5.3  利用農業合作社和其他中介機構開展農業電子商務 ................10
5.4  建立建全誠信體系 培養電子商務應用人才 .......................10
6  結論 ..........................................................10
參考文獻 .........................................................12
致  謝 ...........................................................13

摘     要

       20世紀60年代，世界經濟轉向以技術發展帶動經濟發展的階段。電子商務,作為20世紀后期新興的事物，對整個社會經濟產生深遠影響,加快了整個社會的商品流通，有效的降低社會交易成本，加快社會發展。然而將先進的技術運用在落后的農業上卻是近二十來年的事。
論文從古老的農業及新興的電子商務二者的特點入手,論述二者結合的必然性和緊迫性.并結合農業改革及農業電子商務在國內外的發展狀況,提出豐城發展農業電子商務的必然性.在進一步分析豐城農業現狀的基礎上,通過思考及深入查找資料找到豐城發展農業電子商務的思路和突破口,從而提出一個適合豐城市情的發展戰略.作者認為應該注意發展農業產業化，注重品牌和保證質量，秉著分層次分階段的戰略思想來考慮豐城農業電子商務的實現。最后作者結合電子商務的構成因素的基礎上考慮豐城農業電子商務的具體實現。

【關鍵詞】  電子商務   農業電子商務   農業產業化    應用措施

Abstract

 In the 1960's , the world economy changes direction to the stage of the economic development by the development of technology. Electronic business, as a newly developed issue in the late 20th century, has profound influence on the whole social economy, speeds up the circulation of commodities of the whole society, reduces social transaction cost effectively, speeds up the development of the society. However, the advanced technology was applied in the underdeveloped agriculture only about 20 yeas ago.
This paper commences from the characteristics of the ancient agriculture and the arisen Electronic Business, discusses the inevitability and urgency of the combination of the two areas. Puts forward  the inevitability of developing agriculture electronic business in Feng Cheng City, with the consideration of agriculture reform and the development condition of Agriculture Electronic Business home and abroad. The paper then advances a development strategy suitable for Feng Cheng market, based on the analysis of Feng Cheng agriculture through consideration and collection of relevant data for the development of Feng Cheng agricultural E-business. The write thinks that great attention should be given to the industrialization of agriculture, the brand name and quality guaranty. The realization of Feng Cheng agricultural E-commerce should be based on strategic thinking at different stages. Finally the writer is thinking of a way to realize Agricultural E-commerce in Feng Cheng with different considerations.

【Key Words】 Electronic Business; Agriculture Electronic Business; Agriculture Industrialization.