淺析連鎖便利店的電子商務化

電子商務論文編號:DZ013        包括:開題報告及任務書,論文字數:8682,頁數:14

目  錄

前言 ................................................2
1   連鎖便利店和電子商務的現狀與發展方向 ............2
1.1 連鎖便利店的定義及特征 ..........................2
1.2 電子商務的定義及特征 ............................3
1.3 電子商務連鎖便利店的前景誘人 ....................3
2  電子商務與連鎖便利店的結合 .......................4
2.1 連鎖便利店與電子商務接軌的意義 ..................4
2.2 電子商務技術在連鎖店的應用 ......................6
2.3 連鎖便利店為電子商務創造條件 ....................7
3  連鎖便利店電子商務化目前存在的問題 ...............9
3.1 規模小成本高 ....................................9
3.2 信息化程度低及基礎設施落后 ......................9
3.3 人才缺乏及信用問題嚴重 ..........................9
4  電子商務化問題的解決對策 .........................10
4.1 降低電子商務成本 ................................10
4.2 規模化經營 ......................................10
4.3培養電子商務專業人才 .............................11
結語 ................................................11
參考文獻 ............................................13
致  謝 ..............................................14

摘   要

     連鎖經營是在同一所有者集中控制下, 統一店名、統一管理的商業集團。是一種充分運用現代信息技術、進行規模化管理、發揮集團化優勢、實施規模經營、提高經濟效益、符合世界經濟一體化發展方面的多優點零售商業形式。網絡大潮下，傳統的零售業態不斷創新，電子商務也探索適合現階段發展的生存方式。本文對連鎖便利店與電子商務接軌的意義從消費者、電子商務和連鎖便利店等方面作了詳細的分析，闡述了連鎖便利店電子商務化的意義并指出了連鎖經營的一些缺點如：規模小成本高，信息化程度低、基礎設施落后，人才缺乏、信用問題嚴重，缺乏與電子商務合作的經驗等。針對存在問題可以通過降低電子商務成本、規模化經營、培養電子商務專業人才的電子商務的應對措施加以解決。

【關鍵詞】連鎖便利店  電子商務  網絡銷售  物流  配送

Abstract

Chain management is a retailing business operation with multiple advantages in which a business group with uniform name and unified management under the centralized control by the same owner performs large-scale management, exerts advantages of groups, practices large-scale operation, enhances economic efficiency, and conforms to the tendency of the world economic integration. In today’s network tide, the traditional retailing should have a constant innovation, and E-commerce is also exploring a means of survival suitable to the present stage of development. The paper gives a detailed analysis on the significance convergence of chain convenience stores and E-commerce from consumers, E-commerce and chain convenience stores, and describes the significance of E-commercialization of chain convenience stores, and points out some such shortcomings as  the high cost of small-scale, low degree of information technology, poor infrastructure, lack of qualified personnel, serious credit problems, lack of cooperation with the E-commerce experience. According to the existent problems, we can solve the problems effectively by reducing the e-commerce costs, establishing the scale of operation, training some professionals in the E-commerce.

 [Key Words] Chain convenient stores, E-business, Internet selling, Logistics, Distribution