探析B2C物流管理

電子商務論文編號:DZ017        包括:開題報告及任務書,論文字數:14682,頁數:20

目  錄

1   引言...................................................2
1.1 國內外B2C物流研究背景 .................................2
1.2 B2C物流研究意義 .......................................3
1.3 文獻綜述 ..............................................4
1.4 本文的創新與不足...................................... 5
2 B2C物流運營狀況和主要模式 ...............................5
2.1 B2C物流運營狀況 .......................................5
2.2 適合我國發展B2C物流的主要模式 .........................6
3  B2C物流發展應用中存在的問題 ............................7
3.1 B2C物流人才總量不足 ...................................7
3.2 社會認識滯后于B2C物流的發展 ...........................8
3.3 B2C物流網絡基礎設施落后 ...............................8
3.4 B2C物流法規制度建設滯后 ...............................9
3.5 沒有掌握B2C物流管理核心 ...............................9
4   B2C 物流發展的促進方法 ................................10
4.1 著重加強高級B2C物流綜合性人才的培養 ...................10
4.2必須提高全社會對B2C物流的認識 ..........................10
4.3建設電子化的物流系統 ...................................11
4.4 加大B2C物流法律建設 ...................................12
4.5 發展B2C物流智能規劃系統作為管理核心 ...................14
4.6 B2C物流必須以客戶服務為中心 ...........................14
4.7  Dell B2C 物流模式的案例分析 ..........................15
5    總結和展望 ...........................................17
5.1 總結 ..................................................17
5.2 展望 ..................................................18
.參考文獻..................................................19
致    謝 ..................................................20

摘   要

     從98年以來，在我國興起了B2C熱潮，國內很多公司紛紛注冊B2C公司。B2C在迅速發展過程中出現了一系列問題，如網絡安全、電子商務法律欠缺、物流配送體系效率低下、傳統思想和商務模式嚴重阻礙B2C發展等。所以如何在B2C環境下管理物流，是B2C和物流成敗及是否能抓住B2C帶來機遇的關鍵。
本論文第一章敘述B2C物流的研究背景和意義,以及B2C已成為“網絡經濟”時代的重要特征。第二章敘述B2C物流的主要模式，及取得成績。第三章分析B2C物流主要存在問題，如B2C物流管理人才總量不足，流配送成本高和效率低等。在第四章針對存在問題提出了幾種解決方法，電子商務人才的培養，大力發展現代物流等。最后第五章敘述B2C物流的總結和展望，B2C物流具有廣闊的發展空間。

【關鍵詞】 電子商務 B2C  物流             

Abstract

Beginning from 1998 , the B2C booms in China, and many domestic companies have registered themselves as B2C companies. In the process of rapid development，it  reflects a series of issues, such as network security, e-commerce legal gaps, distribution system inefficiency, traditional thinking and business models which hinder the development of B2C. So how to manage logistics under this circumstances is the key to B2C and the success of its seizing opportunities.
In this paper, the first chapter describes the background and significance of logistics B2C research, and the B2C model has become the important feature of the “network economy' era. The second chapter describes the main model and the results achieved of logistics B2C.The third chapter analyzes major logistics problems of B2C, such as insufficient B2C logistics management personnel, high logistics cost and low efficience, etc. In the fourth chapter, the paper has raised several solutions, such as the training of e-commerce talents, vigorous development of modern logistics. Finally, the fifth chapter describes the summary and outlook, the B2C logistics will get more space to develop.

【Key Words】 E-commerce; B2C; Logistics