汽車企業(yè)電子商務(wù)實施淺析

電子商務(wù)論文編號:DZ028       包括:開題報告及任務(wù)書,論文字?jǐn)?shù):12422,頁數(shù):17

 目  錄

1  引言 ....................................................2
1.1研究背景 ................................................2
1.2國內(nèi)外研究狀況 ..........................................2
2  電子商務(wù)與汽車企業(yè)概述 ..................................3
2.1國內(nèi)外電子商務(wù)發(fā)展現(xiàn)狀分析 ..............................3
2.2世界汽車企業(yè)的發(fā)展趨勢 ..................................4
2.3WTO下我國汽車企業(yè)面臨的挑戰(zhàn)............................. 5
2.4我國汽車行業(yè)發(fā)展電子商務(wù)的必要性和可行性 ................6
3  電子商務(wù)在汽車企業(yè)的應(yīng)用及面臨的問題 ....................7
3.1汽車行業(yè)電子商務(wù)發(fā)展模式 ................................7
3.2我國汽車企業(yè)電子商務(wù)的發(fā)展?fàn)顩r ..........................8
3.3我國汽車企業(yè)電子商務(wù)實施中存在的問題分析................ 9
4  我國汽車企業(yè)電子商務(wù)實施對策及成功案例分析 ..............11
4.1我國汽車企業(yè)實施電子商務(wù)的對策分析 ......................11
4.2福特汽車的電子商務(wù)實施研究 ..............................14
5  總結(jié)與展望 ..............................................15
5.1總結(jié) ....................................................15
5.2展望 ....................................................15
參考文獻(xiàn) ...................................................16
致謝 .......................................................17

摘    要

       入世后，我國汽車企業(yè)在獲得機(jī)遇的同時也面臨著嚴(yán)峻的挑戰(zhàn)。如何提高企業(yè)核心競爭力成了汽車企業(yè)亟待解決的問題。而電子商務(wù)浪潮勢不可擋，它是企業(yè)對內(nèi)進(jìn)行高效管理，對外提高競爭力的有力工具。
本文通過研究國內(nèi)汽車企業(yè)的發(fā)展現(xiàn)狀以及實施電子商務(wù)中存在的問題，提出汽車企業(yè)發(fā)展電子商務(wù)的策略以及運(yùn)作電子商務(wù)的舉措。本文首先介紹了我國電子商務(wù)的發(fā)展?fàn)顩r；其次論證了我國汽車企業(yè)實施電子商務(wù)的必要性和可行性；接著分析了國外品牌汽車企業(yè)成功運(yùn)用電子商務(wù)的案例；最后根據(jù)我國汽車企業(yè)的現(xiàn)狀針對性地提出對策。相信汽車企業(yè)通過有效運(yùn)用電子商務(wù)模式，一定會提高行業(yè)經(jīng)濟(jì)效益。

【關(guān)鍵詞】電子商務(wù) 汽車企業(yè) 實施策略

Abstract

After China’s entrance of WTO, the automobile enterprises in our country face not only opportunities but also challenges. It is a big issue for automobile enterprises to enhance their competitiveness. However, E-commerce, as a tendency, is an efficient tool for the enterprises to perform efficient management and to sharpen their competitive edges.
The paper puts forward the strategies for Chinese automobile enterprises to develop E-commerce by analyzing the current situations of domestic automobile enterprises and difficulties in E-commerce operation. Firstly, the paper introduces the developing situation of E-commerce in China; Secondly, it demonstrates the necessity and feasibility that E-commerce can be practiced in our automobile enterprises. Thirdly, the paper analyzes a successful story that foreign a well-known automobile enterprise abroad conducts E-commerce; Finally, the paper advances the strategies of operating E-commerce for Chinese automobile enterprises. It is believed that automobile enterprises can increase their economic efficiency through effective E-commerce model.

【Key Words】E-commerce; Automobile Enterprises; Operation Strategy