中部地區發展社區服務電子商務的策略分析

電子商務論文編號:DZ029        包括:開題報告及任務書,論文字數:14467,頁數:19

 
目  錄

1  引論 .............................................2
1.1研究背景與意義 ...................................2
1.2 社區服務電子商務概述 ............................2
1.3 文獻綜述 ........................................3
2  我國中部地區社區服務電子商務的發展現狀 ...........5
2.1 中部社區服務電子商務整體發展水平不高 ............5
2.2 中部部分省份社區服務電子商務日趨完善 ............6
3 制約中部社區服務電子商務發展的因素 ................8
3.1關念和體制落后 ...................................8
3.2 信息化水平較弱 ..................................9
3.3電子商務建設人才的匱乏 ...........................10
4 發展中部社區服務電子商務的幾點建議 ................11
4.1 開發外部環境 ....................................11
4.2 完善內部環境 ....................................13
5  結論及展望 .......................................16
5.1 總結 ............................................16
5.2 中部地區社區服務電子商務展望 ....................17
參考文獻 ............................................18
致    謝 ............................................19

摘   要

      伴隨著全球信息化，Internet帶來了吸引各界人士關注的電子商務，中國中部地區能否在這次信息化革命中崛起，利用電子商務開創未來，是整個中部地區焦點問題之一。而社區服務電子商務作為其中比較重要的一部分，其在中部又會有怎樣的發展狀況與前景呢？本文從理論和實踐的角度探討了中部社區服務電子商務發展的相關問題。
 全文分五個部分來展開，首先，描述了研究意義、相關概念和國內外研究現狀；其次論述中部社區服務電子商務的發展現狀,由于中部所處的特殊環境,其電子商務的發展總體而言較為落后,但部分省市還是有較為可喜的成績；接著指出了制約中部社區服務電子商務發展的因素,這是中部社區服務電子商務存在問題的根源;接著提出了發展中部企業社區服務電子商務的對策，這是本文的重點，分別從開發中部企業電子商務的外部環境和內部環境兩個方面來詳細闡述；最后是相關的幾點結論與展望，相信社區服務電子商務將促進中部更好地發展。
 
 [關鍵詞] 電子商務 社區服務 中部地區

 Abstract

 With the global informationization, Internet has brought about E-commerce that draws the attention from all walks around. It is one of the most tough issues whether the middle part of China can wake up in this informationization revolution and build up its future via E-commerce. How can community E-commerce, as an important part in this revolution, develop in the middle part of China? What about its future? The paper discusses some issues about the community service E-commerce in the middle part from theoretical and practical point of view.
 There are five parts in this paper. First, it illustrates the significance of the research, related concepts and research status home and abroad. Second, it elaborates the status quo of the development of community service E-commerce in the middle part of China. The development of E-commerce in the middle China is falling behind, owing to the special environment, but parts of the provinces and cities have achieved a lot in the development of E-commerce. Third, the thesis points out the factors that hinder the development of community service E-commerce in this area. Fourth, it advances some counter-measures to the development of community service E-commerce in this area, which is the focus of this paper with detailed illustration on external an internal environments of the development of community service E-commerce in the middle China. Finally, the paper gives a summary and prospectus with the belief that community service E-commerce will help the development in the middle district.

【Key Words】E-commerce; Community Service; Middle District