對電子商務信用問題的博弈分析

電子商務論文編號:DZ037       包括:開題報告及任務書,論文字數(shù):10625,頁數(shù):16

目  錄

1. 緒論 ....................................................2
1.1 選題目的與意義 .........................................2
1.2 本選題在國內(nèi)外的研究狀況及發(fā)展趨勢 .....................2
1.3 信用的含義及特征 .......................................3
2. 電子商務信用問題的博弈分析 ..............................4
2.1 一次博弈模型和電子商務信用分析 .........................4
2.2 重復博弈模型和電子商務信用分析 .........................6
2.3 政府干預情況下的博弈模型和電子商務信用分析 .............7
2.4 進化論博弈模型和電子商務信用分析 .......................9
3. 我國電子商務信用問題的現(xiàn)狀與對策 ........................11
3.1 我國電子商務信用問題的現(xiàn)狀及分析 .......................11
3.2 我國電子商務信用問題的對策 .............................13
4. 總結(jié).................................................... 14
參考文獻 ...................................................15
致   謝 ....................................................16

摘    要

      電子商務的迅速發(fā)展成為社會經(jīng)濟發(fā)展的重要組成部分,越來越引起人們的注意,與傳統(tǒng)的交易模式不同,電子商務具有自身的特點,而信用方面成為諸多不同點的一個重要方面。信用是電子商務的靈魂,沒有信用的支持,電子商務不可能獲得長足的發(fā)展。電子商務發(fā)展的最重要的瓶頸之一就是信用問題。本文運用博弈的方法,對電子商務中失信產(chǎn)生的原因進行了分析,認為收益的最大化原則是決定是否守信的主要因素,并通過對一次博弈、重復博弈和有外部干預情況下以及進化論博弈模型的分析,得出進一步加強交易合作的持久性、政府監(jiān)管和懲罰的力度、信息的真實性以及完善的信用制度,是解決電子商務信用問題的根本方法。

【關(guān)鍵詞】電子商務;信用;博弈分析

Abstract

E-commerce is an important component of social economy because of its rapid development, attracting more and more people' s attention. Different from traditional trade mode, e - commerce has its peculiar characteristics，and honesty and credit becomes an important aspect of a great deal of differences. Credit is soul of e-commerce; Credit is the key point of E-Commerce in china. In this thesis it discusses the problem of credit on e-commerce in china. This paper makes an analysis of credit in electronic commerce with the game theory. The principle of maximal profit is the main factor as to whether to obey credit or not. The analysis of using a game theory model once and using it repeatedly arid the analysis of a game theory model with outside intervene and evolutionary game theory analysis lead to a conclusion that strengthening cooperation and the government's power of supervision and punishment, the truthfulness of information , and a sound credit mechanism are the basic solution to the credit problem in electronic commerce.

【Key Words】  Electronic Commerce; Credit; Game Theory