汽車行業(yè)電子商務(wù)模式探析

電子商務(wù)論文編號(hào):DZ063  論文字?jǐn)?shù):9817,頁(yè)數(shù):17

目   錄

1.   引言................................................... 2
1.1  研究目的和意義......................................... 2
1.2  國(guó)內(nèi)外現(xiàn)狀 .............................................2
1.3  論文的創(chuàng)新與不足 .......................................3
2.   電子商務(wù)與汽車行業(yè) .....................................4
2.1  汽車行業(yè)開展電子商務(wù)的必要性........................... 4
2.2  汽車行業(yè)電子商務(wù)模式選擇............................... 5
3．  江鈴汽車集團(tuán)的電子商務(wù)模式 .............................7
3.1  江鈴汽車銷售電子商務(wù)B2C模式 ............................8
3.2  江鈴汽車采購(gòu)電子商務(wù)模式B2B模式 ........................9
3.3  試析江鈴集團(tuán)電子商務(wù)模式的特點(diǎn)和不足................... 9
4．  符合汽車行業(yè)特點(diǎn)電子商務(wù)的模式及實(shí)施建議 ...............12
4.1  實(shí)施基于供應(yīng)鏈的電子商務(wù)模式 ...........................12
4.2  實(shí)施汽車行業(yè)電子商務(wù)模式的建議 .........................13
5．  結(jié)論 ...................................................15
參考文獻(xiàn) ....................................................16
致    謝 ....................................................17

摘   要

     在以信息技術(shù)為代表的高新技術(shù)迅速發(fā)展的今天，以信息化帶動(dòng)傳統(tǒng)工業(yè)的改造和升級(jí)已經(jīng)顯得尤為重要。汽車工業(yè)作為傳統(tǒng)工業(yè)的支柱行業(yè)，其本身的特點(diǎn)和國(guó)際形勢(shì)決定了電子商務(wù)是我國(guó)汽車行業(yè)發(fā)展的必由之路。
本文在現(xiàn)有的企業(yè)信息化建設(shè)水平上，首先描述汽車行業(yè)開展電子商務(wù)的狀況，闡述汽車行業(yè)開展電子商務(wù)的必要性；然后通過分析江鈴汽車集團(tuán)現(xiàn)有的銷售電子商務(wù)模式和采購(gòu)電子商務(wù)模式，總結(jié)其運(yùn)用電子商務(wù)的優(yōu)勢(shì)和不足，提出最符合汽車行業(yè)特點(diǎn)的電子商務(wù)模式，即基于供應(yīng)鏈的電子商務(wù)模式。這個(gè)模式是汽車行業(yè)電子商務(wù)的理想模式，它能降低企業(yè)的生產(chǎn)成本和銷售成本，并且能提高生產(chǎn)效率，為企業(yè)帶來新的生產(chǎn)模式。從而達(dá)到提高汽車行業(yè)整體競(jìng)爭(zhēng)力的目的。

【關(guān)鍵詞】電子商務(wù)   汽車行業(yè)    商務(wù)模式    選擇

Abstract

With the rapid development of high-tech which represent of information technique, the alteration and improvement of traditional industry becomes very important. As the mainstay of traditional industry, E-commerce will be the only way of auto industry development, decides by its characteristics and international position.
This thesis starts with the current status of informationization construction. Firstly, it describes the necessary and important aspects of E-commerce using in auto industry. Secondly, summarize the advantages and disadvantages of E-commerce through analyzing JMC’s mode of E-commerce sale and purchase. And it presents the E-commerce mode based on the characteristics of auto industry, which also called the E-commerce mode based on supply chain. This mode is the ideally one in the E-commerce auto industry. It can reduce the production cost and sale cost consequently brings a new production mode to the enterprise though improving production efficiency. So that it can reach the goal of enhancing the holistic competitive ability of auto industry.

【Key Words】E-commerce; The automobile industry; Business mode ; Choice.