汽車銷售商電子商務(wù)應(yīng)用探析

電子商務(wù)論文編號(hào):DZ220  論文字?jǐn)?shù):14263.頁數(shù):25,附開題報(bào)告,任務(wù)書,外文翻譯

目 錄

前 言 1
1.電子商務(wù)概述 2
1.1電子商務(wù)定義 2
1.2電子商務(wù)模式 2
1.2.1 B2C:企業(yè)與消費(fèi)者之間的電子商務(wù) 2
1.2.2 B2B:企業(yè)與企業(yè)之間的電子商務(wù) 2
1.2.3 C2C:消費(fèi)者與消費(fèi)者之間的電子商務(wù) 2
1.2.4 B2G:企業(yè)與政府之間的電子商務(wù) 3
1.3 電子商務(wù)的發(fā)展 3
2、 汽車銷售商的發(fā)展 5
2.1傳統(tǒng)的汽車銷售商 5
2.2網(wǎng)絡(luò)環(huán)境下的汽車銷售商 5
2.3傳統(tǒng)汽車銷售與網(wǎng)上銷售對(duì)比 7
2.4中國汽車行業(yè)的發(fā)展現(xiàn)狀 7
3、電子商務(wù)與汽車銷售結(jié)合 9
3.1汽車銷售商應(yīng)用電子商務(wù)的營銷渠道 9
3.1.1 B2B營銷渠道 9
3.1.2 B2C營銷渠道 9
3.1.3 供應(yīng)鏈集成模式 10
3.2汽車銷售商應(yīng)用電子商務(wù)的益處 10
3.3汽車銷售商應(yīng)用電子商務(wù)的弊端 11
3.4汽車銷售商應(yīng)用電子商務(wù)過程中的阻礙 11
4、用電子商務(wù)改造中國汽車銷售初步探討 13
4.1國外汽車銷售商應(yīng)用電子商務(wù)現(xiàn)狀 13
4.2 國內(nèi)汽車銷售商應(yīng)用電子商務(wù)現(xiàn)狀 14
4.3對(duì)汽車銷售商電子商務(wù)應(yīng)用的建議 14
4.3.1網(wǎng)上銷售平臺(tái) 15
4.3.2金融支付平臺(tái) 18
4.3.3線下訂單 18
結(jié) 論 19
致 謝 20
參考文獻(xiàn) 21

摘 要

 隨著互聯(lián)網(wǎng)技術(shù)的迅猛發(fā)展與普及，基于網(wǎng)絡(luò)的電子商務(wù)正逐漸成為商業(yè)化發(fā)展的重要內(nèi)容。本文通過對(duì)汽車銷售中傳統(tǒng)汽車銷售和網(wǎng)絡(luò)環(huán)境下汽車銷售的對(duì)比研究，指出了電子商務(wù)應(yīng)用于汽車銷售領(lǐng)域的必要性。在分析電子商務(wù)應(yīng)用于汽車銷售中的利弊因素的同時(shí)，也指出了現(xiàn)存環(huán)境下實(shí)現(xiàn)汽車銷售電子商務(wù)過程中的阻礙。
 最后在總結(jié)國內(nèi)外汽車銷售電子商務(wù)應(yīng)用現(xiàn)狀的基礎(chǔ)上，對(duì)如何應(yīng)用電子商務(wù)改造中國的汽車銷售進(jìn)行了初步的探討，提出了在一種復(fù)合式電子商務(wù)銷售策略，既有汽車的網(wǎng)上銷售平臺(tái)，又有線下銷售人員與客戶的后續(xù)溝通。
 本文旨在通過將電子商務(wù)應(yīng)用于汽車銷售中，達(dá)到提高汽車營銷效率，降低汽車銷售商營銷成本，增加顧客價(jià)值的目的。

關(guān)鍵詞：汽車銷售商，電子商務(wù)，營銷模式

Abstract
                           

 With rapid development and popularity of network，e-commerce becomes the important aspect of commercialized development gradually. The necessity of that e-commerce application to car sales is pointed out by comparison between traditional car sales and network car sales. The paper analyzes the advantages and disadvantages of e-commerce applications of car sales and noted the barriers of making car sales electronic commercialized under current condition.
 And finally based on the present situation of e-commerce applications to car sales at home and abroad, the paper explores how to change Chinese car sales by e- commerce applications primarily. Then the compound marketing mode based on e-commerce suiting to nowadays is presented, which not only there are marketing platform on network, but also there are sellers communicating with customers.
   The paper aims at raising car marketing efficiency, lowering car sales marketing costs, increasing customers’ value by applying e-commerce to car sales.

Key words: Automobile seller，E-commerce，Marketing mode