電子商務(wù)網(wǎng)站盈利模式研究

電子商務(wù)論文編號:DZ259  論文字?jǐn)?shù):19228.頁數(shù):26,附開題報告,任務(wù)書,外文翻譯

 目  錄
前  言 - 1 -
1．電子商務(wù)盈利模式概述 - 2 -
1.1電子商務(wù) - 2 -
1.2 商務(wù)模式 - 2 -
1.3 盈利模式 - 3 -
1.4研究電子商務(wù)盈利模式的意義 - 4 -
2.電子商務(wù)盈利模式的類型 - 4 -
2.1產(chǎn)品交易型盈利模式 - 4 -
2.2服務(wù)銷售型盈利模式 - 5 -
2.3 信息交付型盈利模式 - 6 -
3. 我國電子商務(wù)盈利模式的分析 - 7 -
3.1產(chǎn)品交易型盈利模式分析 - 7 -
3.1.1產(chǎn)品交易型盈利模式的本質(zhì)和特點 - 7 -
3.1.2 產(chǎn)品交易型盈利模式所面對的問題 - 8 -
3.2服務(wù)銷售型盈利模式分析 - 9 -
3.2.1服務(wù)銷售型盈利模式的本質(zhì)和特點 - 9 -
3.2.2 服務(wù)銷售型盈利模式所面對的問題 - 10 -
3.3信息交付型盈利模式分析 - 11 -
3.3.1信息交付型盈利模式的本質(zhì)和特點 - 11 -
3.3.2信息交付型盈利模式所面對的問題 - 12 -
4. 電子商務(wù)盈利模式應(yīng)對措施 - 13 -
4.1產(chǎn)品交易型盈利模式應(yīng)對措施 - 13 -
4.2服務(wù)銷售型盈利模式應(yīng)對措施 - 15 -
4.3信息交付型盈利模式應(yīng)對措施 - 17 -
結(jié)  論 - 19 -
致  謝 - 20 -
參考文獻 - 21 -

摘     要
 隨著因特網(wǎng)的普及，我國電子商務(wù)也在蓬勃發(fā)展。許多電子商務(wù)網(wǎng)站在已經(jīng)推出了收費項目后，仍然擁有較大交易規(guī)模和用戶規(guī)模，但我國的電子商務(wù)卻還沒有找到合適的盈利模式。和傳統(tǒng)的企業(yè)一樣，如果不能實現(xiàn)盈利，產(chǎn)品和服務(wù)做得再好的電子商務(wù)企業(yè)也無法生存和發(fā)展下去。 因此，找到合適的盈利模式，實現(xiàn)盈利，成了我國電子商務(wù)發(fā)展的當(dāng)務(wù)之急。本文旨在分析國外電子商務(wù)的盈利模式和我國電子商務(wù)發(fā)展的基礎(chǔ)上，對適合我國電子商務(wù)的盈利模式進行探索和發(fā)掘。
 本文首先對電子商務(wù)盈利模式的概念進行了界定并分析了其研究意義。本文討論的電子商務(wù)盈利模式是指電子商務(wù)企業(yè)能為客戶提供價值，同時電子商務(wù)企業(yè)和其他參與者又能分享利益的有機體系，是對電子商務(wù)企業(yè)如何盈利這一問題的簡明扼要的概括和揭示。其次，本文對國內(nèi)外當(dāng)前的電子商務(wù)盈利模式的研究現(xiàn)狀，進行了較為全面的分析后，認(rèn)為當(dāng)前理論界對電子商務(wù)盈利模式研究還不夠系統(tǒng)和深入。其表現(xiàn)是要么是從宏觀角度進行的研究，缺乏對現(xiàn)實問題的深入剖析；要么是從電子商務(wù)的一個部分出發(fā)研究，還不能對整個電子商務(wù)盈利模式進行全面的揭示。接著，本文在對研究現(xiàn)狀進行全面分析的基礎(chǔ)上，從中確定了一種較合理的電子商務(wù)盈利模式分類體系。即根據(jù)構(gòu)成盈利的商業(yè)活動中的產(chǎn)品流，服務(wù)流和信息流三要素，將電子商務(wù)盈利模式劃分為：產(chǎn)品交易型盈利模式，服務(wù)銷售型盈利模式和信息交付型盈利模式。最后，本文針對前文總結(jié)的三種盈利模式，為了讓現(xiàn)有這些模式能在現(xiàn)實當(dāng)中得到正確的運用，本文還提出了電子商務(wù)盈利模式在我國的應(yīng)用中應(yīng)該遵循的一些基本原則。我國目前在這三種電子商務(wù)盈利模式開展過程中出現(xiàn)的問題和可以采取的相應(yīng)措施，指出這些成功案例對我國電子商務(wù)企業(yè)在盈利模式的構(gòu)建中所具有的借鑒意義。不過，其他的電子商務(wù)企業(yè)在自身發(fā)展的過程中，也需要根據(jù)其不同的具體情況做出相應(yīng)的調(diào)整和進一步的創(chuàng)新，以真正實現(xiàn)我國的電子商務(wù)。
 
     關(guān)鍵詞：電子商務(wù)，商業(yè)模式，盈利模式 
 
 
 
 abstract
    With the popularizing of Internet,e-commerce in China is also growing more vigorously than ever before.Although many e-commerce website launched fee-charging business and stilll kept fairly wide scope of business and customers, the e-commerce industry has not find appropriate profit modes.The same to traditional industry, no matter what good products and services they provide,as long as the e-commerce enterprises could not make profit,They canaot exist and develop. Therefore, find a proper mode to make profit becomes the most urgent task for the development of e-commerce in China. This paper focuses on analyzing the profit modes of e-commerce in foreign countries and the development of e-commerce in China. Based on this, it explores the appropriate modes of making profit for e-commerce in our country.
 Firstly,this paper defined the concept of e-commerce profit modes and analyzed the significance of research on the topic.The profit modes in this article are a system, in which the e-commerce enterprise could provide value for customer and gain benefit. And it simply talked about how an e-commerce enterprise could make profit .The research on this subject could not only enrich the system of e-commerce theory, but also has significant sense for the tong-term development of this industry.
 Secondly, the paper comprehensively analyzed and summarized the reseach status of this subjice. The reseach on e-commerce profit mode is not systemic and deep enough. Some of them reseach from a macroscopic view, but are lack of thorough analyze on the realistic problems. Some of them research on part of the e-commerce and could mot comprehensively reveal the profit mode for the whole industry.
 Then,based on the analysis of the research status, it chose a reasonable classification system for the e-commerce profit modes.That is ,according to the three key elements, product current, service current and information current, it classified and ilustrated modes based on sale of product, modes based on sale of service and modes based oon deliver of information.
 Finally,this paper appregates the issues and solutions, that presented in the implementation of the three profit modes in China. Then it point out the significance of these success cases on constructing e-commerce enterprises’profit modes.However, in the process of developing e-commerce, the adjustment and innovation is still needed in defferent cases to realize the e-commerce in China.
     Key word: E-Commerce;  Business Mode; Profit Mode