Anshan Newspaper industry Release Corporation marketing strategy research
Abstract
The society pays attention to the market economy thorough ,Was our country newspaper transforms by past seller's market into the keen competition buyers' market, Newspaper market growth and change, Will request Anshan newspaper industry Issuing company's newspaper marketing from to move toward maturely weakly inevitably. Interrogated mainly introduced the related company's basic introduction as well as Issuing company's marketing strategy and the marketing plan research and the discussion, And shared in the related Issuing company's channel strategy construction and the channel management advanced experience. Anshan Newspaper Company issued a high-cost issue is profit, the money issue is posted, both the sales price is lower than the newspaper production costs, the greater the circulation figures of newspapers, issued its costs. The greater the deficit issue. Only the first issue from newspaper sales speaking, the greater the circulation figures of newspapers, newspaper profits, the greater the negative. But their secondary is through newspaper sales, advertising sales to balance the issue of the newspaper deficit and achieve a profitable newspaper. Newspaper distribution company in Anshan's main economic source of income, the company decided to advertising revenue, decided to newspaper ads advertising business.
