The Analysis and Optimization of Website Promotion for Anshan Yuantong Company
Abstract
With the rapid development of Internet technology, setting up an e-business online is getting easer and easer, however, how to promote the website becomes more and more difficult. Nowadays, companies are eager to set up a website, but they do not know too much about the web promotion strategies so that the website traffic fails to reach their original target, which is the big problem for Chinese companies to set up their websites. For this, I think the problem of doing a website business successfully for a company is how to set up a differentiate website, and how to stimulate website traffic, and then how to expand relative web Promotion, and how to enhance the reputation of the company. Firstly, this paper introduces the current situation and problem of website promotion in China and related theory. Secondly, this paper makes a brief introduction of Anshan Yuantong Company and situation of its website building. At the same time, the article also analyzes the present problems about structure of web page, function of website promotion and management of website. Finally, this paper gives some useful suggestions to optimize the website promotion. As for the structure of web page, we can improve the design of web page to eliminate the page-turning phenomenon. About the function of website, strengthening the participation and interaction between different website, as well as listing sorts of methods to prefect the website promotion function are the best ways. Regard to the management and maintenance of website, the best suggestions are mending ineffective interlinks, perfecting website information and getting an upgrade of website. I hope this paper can give Anshan Yuantong Company theoretical and practical helps in its website promotion which will improve its future business.
