Event marketing as a relatively new field of marketing in the marketing process continuously reflect its value and thus, more domestic and foreign enterprises receiving attention. Especially in the current surplus of this information, product overload, transmission of information through the events of event marketing has become a business and consumer communications, improve enterprise visibility, build and consolidate the brand and occupy the market and ultimately increase the amount of a good marketing marketi.ng This is the response to this market sector, to discuss hot spots, first described in the definition of event marketing, its emergence and development, its role and significance, and then describes the event marketing in China, the main model, discussed in the course description of the event marketing model features, operational procedures, advantages and disadvantages and so on, combined with examples of analysis and interpretation, the final adoption of the development of event marketing status quo and existing problems and shortcomings, for business use of event marketing in the future to provide a little help.
KEY WORDS Event Marketing / mode / Marketing Strategy
