HENAN PROVINCE THE RELATIONSHIP BETWEENE-COMMERCEMARKETING RESEARCH
ABSTRACT
Now we are in a global era of unprecedented fierce competition, with the rapid development of the Internet around the world, face the harsh reality of competition, enterprises If you want to maintain our competitive edge, operators must use every opportunity to reduce costs, improve efficiency, expand market and improve service quality, and strive to ensure that their competitive advantage. E-commerce provides businesses with a global trading environment, to create new business channel, has greatly enhanced the level of business activities and quality of service. Relying on the superiority of the Internet environment and the resulting e-commerce is a new marketing concept and strategy, relationship marketing compared with the elusive advantage. E-commerce has become an international economic and trade development, a powerful driving force, is a new business model, with virtualization, low cost, high efficiency, transparency, rule-based and other characteristics, it is a new systems engineering. its good work, you need to constitute this large-scale systems of the various components of the stable and coordinated development. This paper Henan Province, marketing, e-commerce on the impact of business relationships are discussed.
