電子商務(wù)圈子營(yíng)銷(xiāo)研究

市場(chǎng)營(yíng)銷(xiāo)論文編號(hào):YX076 論文字?jǐn)?shù):7134,頁(yè)數(shù):14

目  錄
摘  要 I
ABSTRACT II
1. 電子商務(wù)圈子營(yíng)銷(xiāo)概論 1
1.1. 電子商務(wù)概念 1
1.2. 圈子概念 2
1.3. 電子商務(wù)與圈子結(jié)合的營(yíng)銷(xiāo)方式 2
2. 電子商務(wù)圈子營(yíng)銷(xiāo)的現(xiàn)狀分析 3
2.1. 電子商務(wù)的現(xiàn)狀決定營(yíng)銷(xiāo)模式 3
2.2. 電子商務(wù)營(yíng)銷(xiāo)模式當(dāng)前存在的問(wèn)題 3
3. 電子商務(wù)圈子營(yíng)銷(xiāo)前景 4
3.1. 中國(guó)的圈子 4
3.2. 電子商務(wù)圈子營(yíng)銷(xiāo)前景 5
4. 從cut35.com看電子商務(wù)圈子營(yíng)銷(xiāo) 6
4.1. 企業(yè)歷程 6
4.2. 從網(wǎng)站模塊的轉(zhuǎn)變看電子商務(wù)圈子營(yíng)銷(xiāo) 6
4.3. 刀具商務(wù)網(wǎng)的未來(lái)之路 7
結(jié)束語(yǔ) 8
致  謝 10
參考文獻(xiàn) 11

摘  要
 
 社會(huì)的發(fā)展帶動(dòng)了電子商務(wù)的發(fā)展，同時(shí)網(wǎng)絡(luò)的普及也更為電子商務(wù)的前進(jìn)創(chuàng)造了契機(jī)。在電子商務(wù)發(fā)展的同時(shí)，也存在著很多困難，其中很重要的就是安全誠(chéng)信問(wèn)題。本論文通過(guò)對(duì)電子商務(wù)圈子營(yíng)銷(xiāo)的論證和討論進(jìn)一步驗(yàn)證了電子商務(wù)圈子營(yíng)銷(xiāo)的現(xiàn)狀和前景。
 中國(guó)現(xiàn)代社會(huì)中由于政府行政力量的高度組織化，圈子的形跡滲透到了各行各業(yè)，于是“圈子”從政治系統(tǒng)進(jìn)而向經(jīng)濟(jì)、教育、文學(xué)、藝術(shù)乃至民間生活的各個(gè)領(lǐng)域拓展。
 隨著企業(yè)對(duì)“精準(zhǔn)營(yíng)銷(xiāo)”的需求不斷增加，有針對(duì)性的精準(zhǔn)廣告投放所占據(jù)的比例將越來(lái)越大，這也為尋求商業(yè)模式的互聯(lián)網(wǎng)圈子營(yíng)銷(xiāo)服務(wù) 找到了一條贏利出路。由于網(wǎng)絡(luò)圈子本身是人以類(lèi)聚的，這在一定程度上減少了企業(yè)搜索顧客的成本，進(jìn)而將企業(yè)與顧客等參與者的信息集中起來(lái)，便于雙方信息的 溝通，提高了企業(yè)營(yíng)銷(xiāo)的效率和營(yíng)銷(xiāo)成功率。相比傳統(tǒng)網(wǎng)絡(luò)營(yíng)銷(xiāo)行為，圈子營(yíng)銷(xiāo)的精準(zhǔn)程度及營(yíng)銷(xiāo)互動(dòng)性更勝一籌。
 
關(guān)鍵詞 電子商務(wù)/圈子營(yíng)銷(xiāo)/行業(yè)網(wǎng)站/B2B

THE ELECTRONIC COMMERCE CIRCLE CAMP PIN STUDIES

ABSTRACT

 Development of the economy has drive development of Electronic Commerce , that at the same time network popularizing is the Electronic Commerce going ahead also more has created turning point. While Electronic Commerce develops, existence also is burning many difficulty, among them very important accommodating oneself to is that safety believes problem really. The thesis is passed to the demonstration that Electronic Commerce circle camp sells and is discusses the current situation having verified the Electronic Commerce circle camp pin further with the prospect..
 Chinese modern society has been hit by the altitude systemization because of government administration strength , the circle person's movements and expression penetration has arrived at all professions and trades , the "circle" has educated thereupon from politics system and then to economy, the field has opened up one by one even literature and art, living among the people an exhibition.
 With the need escalation that enterprise sells " to accurate camp of "essence, accurate advertisement of essence having pertinency put into circulation the what be occupied by proportion general is more and more big , this serves also for the Internet circle camp pin exploring the commerce pattern to have found a gain way out. Get together since the network circle is person to resemble per se, this has decreased by enterprise to a certain extent searching for customer's cost , has concentrated participator's information such as enterprise and customer then both sides information easy to communicating with , efficiency and camp having raised the enterprise camp pin sell success rate. Be compared with each other tradition network marketing behavior, accurate degree of essence and interactive camp pin sex that circle camp sells are better by one tally.
 
KEYWORDS  Electronic Commerce , circle camp sell , industry covers the station , B2B