Abstract:The dairy products trade is the rising industry which is developping rapidly in China, The market prospects have a good prospect. Keerqin dairy products come from having no the prairies of the public hazards naturally, it is the high quality grassland pollution-free food, It receives by the masses of consumers favourably deeply .but because the enterprise enter its product market relatively late , the brand popularity of the products is relatively low, cognition degree of customer and customer loyal degree of the products has certain disparity with a lot of advantage dairy products.This text on the basis of exhaustive market survey, pass, Have drawn the advantage, inferior strength, market chance and detailed situation which the market threaten of Keerqin of Fuxin, And regard this as the basis, and promotes the planning to product price, terminal sales outlet of Horqin of Fuxin again of the means, Reaches and opens the market with it, spur the final purpose consumed.
Key words: the promote planning ；the terminal sales outlet planning ；the price planning ； the analysis of economic environment；
