綠色浪潮下的江西省農產品出路問題探析

國際貿易論文編號:GM008    論文字數:11140,頁數:18

目   錄
1  綠色浪潮興起的背景、原因及其影響 ..........................2
1.1 綠色浪潮興起的背景 .......................................2
1.2 綠色浪潮興起的原因 .......................................3
1.3 綠色浪潮興起的影響 .......................................5
2 江西省農產品貿易發展現狀 ...................................7
2.2 農產品貿易的出口分析 .....................................9
3 江西省農產品貿易在綠色浪潮下受挫的原因探析 .................11
4 綠色營銷策略 ...............................................13
4.1 開發研制綠色食品 .........................................13
4.2 優化產業結構 .............................................14
4.3積極采取有效措施,吸引外資對農業的投入 .....................14
4.4 大力推進農業產業化經營,實施農產品品牌戰略 ................15
4.5 關注國際市場消費理念和消費趨勢,大力發展生態農業 ..........15
參考文獻..................................................... 17
致  謝 .......................................................18

摘   要
     長期以來，由于人類只求發展，不重視環境保護，導致地球資源的逐年減少和人類環境不斷惡化。隨著社會發展，經濟與環境的關系越來越密切，很多國家日益重視環境問題。越來越多的消費者已經正確地樹立起“綠色環�！钡囊庾R，他們已經用“綠色觀點”來選擇商品，并向生產者施加影響。隨著綠色浪潮在全球的興起，環境保護與國家貿易越來越密切地聯系在一起。
在當今社會中，經濟的全球化是世界發展的趨勢，遵守國際貿易準則，參與經濟活動是我國企業發展的必由之路。所以，企業在國際貿易活動中應牢牢抓住“綠色”這個主題，認真考慮如何把環境保護提供大量甚至是無限的市場機會變成企業營銷機會，利用綠色來打開進入國際市場的突破口，增加企業的銷售量，提高企業的出口能力。本文僅從綠色營銷角度就江西農產品的出路問題予以初步探討。

【關鍵詞】綠色浪潮  江西農產品  綠色營銷 

Abstract
For a long time, because of neglecting the environment protection and blindly developing, resources of our world are gradually decreasing, and the environment condition is deteriorating. With the development of society, economics and environment are more and more close, which makes many countries attach an importance to the environment. “Green Environmental Protection” spreads in many customers and this has already been the rule when people do some shopping and it also affected on manufacturers. With the wave of environment protecting, the environment protection and trade are tied up tightly.
Nowadays, globalization is the trend of development. Abiding by the international trade rules and anticipating economic activity are the only way of the development of our enterprise. So enterprises should grab “Green” subject in international trade activity. They should consider how to shift the great marketing opportunity supplied by environment protection to opportunity on marketing and take “Green Environmental Protection” as breaking point so as to increase the sales and to promote the export capacity of enterprise. This thesis probes the way for Jiangxi agricultural products from angle the green marketing.
 
[key Words] Green Wave; Jiangxi Agricultural Products; Green Marketing