影響我國企業國際競爭力的非技術因素分析

國際貿易論文編號:GM078  包括:開題報告及任務書,論文字數:8204,頁數:12

目   錄

1 概述 .................................................2
1.1 企業國際競爭力的涵義 ...............................2
1.2 影響企業國際競爭力的因素 ...........................2
2  我國企業國際競爭力現狀及非技術因素分析 ..............3
2.1 我國企業國際競爭力現狀 .............................3
2.2 我國企業國際競爭力不強的非技術因素分析 .............4
3  可口可樂公司利用非技術因素提高國際競爭力經驗借鑒 ....6
3.1可口可樂品牌建設.................................... 6
3.2可口可樂營銷新渠道 ..................................7
3.3可口可樂人本管理戰略 ................................8
3.4可口可樂人才引進戰略 ................................8
4  利用非技術因素增強我國企業國際競爭力的對策.......... 8
4.1建設優質品牌，塑造良好企業形象 ......................8
4.2制定營銷戰略，拓展銷售渠道 ..........................9
4.3開發人力資源，形成人力競爭力 ........................9
4.4建立國外銷售網絡，擴展國際市場份額 ..................10
參考文獻 ...............................................11
致   謝 ................................................12

摘    要

      當今世界已經日益融為一體，企業間的競爭已無國內、國外之分，其面臨的競爭也更為激烈。如何提升我國企業的國際競爭力，在全球這個大市場上獲得更多的市場份額，贏得更多的利益，是每個企業都在不斷思索的問題。誠然依靠獨有的、關鍵的、先進的技術是企業形成核心競爭力的關鍵。但是技術以外的如企業文化、品牌、國際形象、營銷戰略等相關因素對企業競爭力的影響也愈來愈大，尤其是在企業的產品、技術并不存在很大差別時，這些因素的作用就更加的凸顯。
本文首先介紹了國際競爭力的內涵，然后分析了我國企業國際競爭力現狀以及影響我國企業國際競爭力的非技術原因，并有針對性地提出了若干對策建議。幫助我國企業更加重視非技術因素的作用力，以便更好的提升企業自身的國際競爭力。

【關鍵詞】企業  國際競爭力  非技術因素

Abstract

The world melts already gradually for an integral whole nowadays, enterprise room competition already has had no in the homeland, mark of abroad, competition facing whose are also fiercer. How lifting our country enterprise international competitiveness, before the whole world gain more market share on this big marketplaces, win more benefit , be every enterprise problem all in pondering unceasingly. Indeed support key's, the advanced technology is that enterprise forms core competition key. If corporate culture, brand, international image, camp sell strategy waiting for a relevance, the impact of factor over enterprise competition is also bigger and bigger but outside the technology. Especially existence is not very big in the enterprise products and technology, when the difference, these factor effects right away especially bulging is obvious.
 Firstly, this essay dissertate the international competitiveness, then describe the current situation of our country enterprise international competitiveness and the non technology factors which infect our country enterprise international competitiveness and lastly give the necessary measures. Help our country enterprise to take these factors seriously especially to strengthen self's international competitiveness more well the acting force.

【Key Words】Enterprises; International competitiveness; non-technology factor