聯想、惠普國際并購策略之比較

國際貿易論文編號:GM101 論文字數:10713,頁數:16

目   錄

1 導論 ..........................................................2
1.1  重要概念界定 ...............................................2
1.2文獻綜述 .....................................................2
1.3 選題的由來 ..................................................4
1.4 基本思路和結構安排 ..........................................4
2 聯想國際并購的發展歷程及其經驗總結 ............................4
2.1 聯想國際并購發展歷程概述 ....................................4
2.2 聯想國際并購發展的經驗總結 ..................................5
3 惠普國際并購發展歷程及其經驗總結 ..............................6
3.1 惠普國際并購的發展歷程 ......................................6
3.2 惠普國際并購發展的經驗總結 ..................................7
4 聯想和惠普國際并購戰略的比較 ..................................8
4.1 兩者的相同點 ................................................8
4.2 不同點 ......................................................11
5 國際并購對中國企業國際化道路的啟示 ............................13
5.1 國際并購對中國企業國際化道路的啟示 ..........................13
5.2 總結 ........................................................14
參考文獻 ........................................................15
致   謝 .........................................................16

摘   要

     自20世紀90年代以來，在全球范圍內掀起了新一輪企業并購熱潮。重大的并購案例此起彼伏，高潮迭起，且有愈演愈熱之勢。與前幾次并購浪潮相比，此次并購浪潮呈現出許多不同的特點，其最為明顯的表現在于，越來越多的企業將并購與企業核心競爭力的構建緊密結合起來。聯想、惠普做為國內外IT知名企業，他們的國際并購行為對整個IT市場來說都有巨大的影響。
本文主要分為五個部分進行闡述。第一部分是導論部分，主要是分析國內外并購現狀。第二部分主要闡述聯想國際并購的發展歷程。第三部分闡述惠普國際并購發展歷程。第四部分對兩者的并購進行對比分析。最后部分談談國際并購對我國企業國際化發展的啟示。作者主要是對兩者的國際并購戰略加以分析，并進行比較，進而提出一些對我國企業國際化的啟示，希望對我國企業的發展、對正在進行企業國際化的公司有所借鑒和啟示。    

【關鍵詞】 并購  價值鏈  整合營銷

Abstract

Since 1990s, a new turn of enterprises Merger and Acquisition upsurge has been raised in the global scope. Significant cases of international M & A usually happend as one falls another rises, the high tide occurs repeatedly and tend to appear more fury. Compared with the former M & A upsurges, this one presents many different characteristics, the most obvious performance is that more and more enterprises closely band the M & A with the construction of enterprises core competition.    Lenovo and HP are both the global IT well-known enterprises, so the behavior of their international merger and acquisition has come into being huge influence to the entire IT market.
The Thesis is divided into 5 chapters. In Introduction, the thesis analyzed the present situation of Merger and Acquisition in the world. Chapter 2 discussed the path of Lenovo’s M&A, and chapter 3 discussed the path of HP’s M&A, then chapter 4 compared the same and the difference between Lenovo and HP. Chapter 5 studied the experiences and the lessons of our national enterprise’s internationalization that come from the two companies. The author mainly analyzes and compares the international M & A strategy of the Lenovo and HP, and puts forward some suggestions to our enterprise’s internationalization at the last. The author hopes, it is helpful for our national enterprise’s internationalization to abstract from the experiences and the lessons of Lenovo’s  and HP’ s M&A.

【Key Words】Merger and Acquisition(M&A)  Value Chain  Conformity marketing