中遠集運公司的發展問題探討

國際貿易論文編號:GM117      論文字數:9038,頁數:14
目   錄
1中遠集運的簡介 .............................2
1.1中遠集運發展的三個階段 ...................2
1.2中遠集運的現狀 ...........................3
2 中遠集運存在的問題及原因 ..................4
2.1 中遠集運存在的問題 ......................4
2.2 中遠集運存在問題的原因 ..................5
3 對中遠集運的幾點建議 ......................7
3.1 調整公司體制，改革營銷結構 ..............7
3.2 實施聯合、兼并，提高整體運力 ............8
3.3 優化船隊 ................................10
3.4 發展品牌，搞好公共關系 ..................11
3.5 政府創建公平的競爭環境 ..................12
參考文獻 ....................................13
致   謝 .....................................14

摘    要

      中遠集裝箱運輸有限公司 (中遠集運) 是中國遠洋運輸集團旗下主要從事國際海上集裝箱運輸的專業化企業,從1978年開始從事國際集裝箱運輸近30年。截至2006年底，中遠集運已擁有139艘全集裝箱船，總箱位近40萬標準箱,經營著80多條國際航線，及數十條國內航線。船舶在全球超過30個國家和地區超過100個港口掛靠,位列世界第六.然而，隨著我國開放航運服務貿易市場以及加入WTO,中遠集運面臨著嚴峻的考驗. 作為我國國際海運的主力軍,中遠集運應當乘風破浪,積極應對各項考驗,提高自身的國際競爭力,做好我國航運的領頭羊的工作.研究中遠集運存在的問題及其應對措施,對中遠甚至整個我國航運市場而言具有相當可觀的現實意義.為此,本文應用在校所學的理論,結合實際工作經驗,通過研究中遠集運現狀和發展歷程,提出中遠集運當前存在的問題,分析問題的原因所在,并針對各個原因提出可采取的措施.
本文分為三部分闡述中遠集運的發展及問題探討，第一部分介紹中遠集運的發展歷程和現狀。第二部分由發展歷程和現狀中發現中遠集運存在的問題并就所提出的問題逐個分析其存在的原因。第三部分是本文的重點，就各個問題的原因分析尋找解決方案和應對措施。
 
【關鍵詞】中遠集運,問題，原因分析，建議

 Abstract

Container Lines Co., Ltd. (abbreviated as COSCON) is one of COSCO’s subsidiary that takes in charge of integrated container shipping services. It has been almost 30 years for them to containerize the cargoes globally since 1978.With opening the shipping service trading market and our entry into WTO; COSCON is facing fierce challenge day by day. As a leading shipping service provider in china, what shall COSCON do to get through the difficulties and then improve her own competitiveness? Therefore, applying the theory learned in college courses and combining with little working experience, research on the situation of COSCON, this thesis describes the problems COSCON faced, analyses its probable reasons and the measures can be taken.
This article divides into three parts of the development and the question, the first part is introducing COSCO’s development course and present situation. The second part analyzes the existed question and its reason. The third part is a key point that seeks the solution and its countermeasure.

【Key Words】 COSCON,  Difference; Reason analysis, Suggestion;