如何推動婺源地方特色產品的出口以婺源茶葉為例

國際貿易論文編號:GM118     論文字數:10887,頁數:15

目  錄
1.婺源地方特色產品出口的意義及現狀 ......................2
1.1推動地方特色產品出口的意義 ...........................2
1.2婺源綠茶出口現狀 .....................................4
2.婺源地方特色產品出口的問題分析 ........................4
2.1缺乏品牌效應 .........................................4
2.2面臨技術性貿易壁壘 ...................................5
2.3茶葉出口的綜合效益未得以充分發揮 .....................6
3.推動婺源地方特色產品出口的對策 ........................7
3.1培育產品特色，統一地方品牌 ...........................7
3.2克服技術性貿易壁壘 ...................................7
3.3 大力發展茶文化旅游業 ................................10
參考文獻 ................................................14
致  謝 ..................................................15

摘  要

    地方特色產品是指在一定的區域范圍內，以特色資源和技術、人才、區位等方面的獨特優勢為基礎，開發和制造具有鮮明的地域性、可持續發展性、競爭性的動植物或工藝品等產品。推動地方特色產品出口不僅有利于發揮比較優勢、優化資源配置，也有利于促進區域經濟增長。目前婺源地方特色產品的出口總體上態勢良好，但也存在一些問題，如缺乏品牌效應、面臨技術性貿易壁壘、茶葉出口的綜合效益未得以充分發揮等。要進一步推動特色產品的出口，必須培育產業特色，統一地方品牌，同時實施“以質取勝”戰略，建立與國際接軌的標準化體系，推行國際認證，以克服技術性貿易壁壘;建設生態茶園，開辦農家旅館，展示茶文化，設計新穎的旅游項目，以大力發展茶文化旅游業。

【關鍵詞】地方特色產品 江西婺源 出口 茶葉

Abstract

Characteristic products of locality are animals and plants or handicraft  which have sharp regional character, sustainable development character and competitiveness developed and manufactured on the basis of distinctive superiority such as specialized resources, technique, manpower, location and so on in a certain area. Promoting the export of characteristic products of locality is not only favorable to the exploitation of comparative advantage and the optimization of the allocation of resources, but also favorable to the growth of regional economics. At present, the performance of the export of characteristic products in Wuyuan  in  general is encouraging, but there are still some problems, such as lack of  brand effect, facing Technical Barriers to Trade, failing in fully deriving the comprehensive  benefits of the export. To promote the export of characteristic products further, we should cultivate industrial characteristics and unify local brand, at the same time efforts have to be stepped up to implement the strategy of win-by-quality, establish standardization system linked to international practice, and promote international certification to overcome Technical Barriers to Trade. Also, establish ecological tea-gardens, set up cottage hotel, display the culture of tea, design novel tour itineraries to develop tourism industry about the culture of tea.

【Key Words】Characteristic Products of Locality; Wuyuan Jiangxi; Export; Tea