景德鎮陶瓷產業競爭優劣勢分析及對策

國際貿易論文編號:GM138     論文字數:8116,頁數:13
目  錄
1  引言 .................................................- 2 -
2  景德鎮陶瓷業在國內的競爭地位 .........................- 2 -
2.1千年瓷都名聲遠揚 .....................................- 2 -
2.2新中國景德鎮陶瓷的經濟地位 ...........................- 2 -
2.3改革開放后景德鎮陶瓷產業地位不斷下降 .................- 3 -
3 景德鎮與全國其它陶瓷主產區競爭的優劣勢比較 ............- 3 -
3．1景德鎮陶瓷產業競爭的優勢 ............................- 3 -
3．2景德鎮陶瓷產業競爭的劣勢 ............................- 5 -
4  做大做強景德鎮陶瓷產業的對策建議 .....................- 7 -
4.1加大政府扶持力度，鼓勵投資 ...........................- 8 -
4.2鼓勵民營企業做大做強 .................................- 8 -
4.3推進技術創新，樹立品牌意識 ...........................- 8 -
4.4鼓勵陶瓷出口，優化陶瓷銷售方式 .......................- 9 -
參考文獻 ................................................- 12 -
致謝詞 ..................................................- 13 -

摘    要

      景德鎮自古以來便有“景德瓷，萬國來求”之美譽。而今景德鎮的陶瓷產業已經步入必須進行重大產業結構調整的時期，面對日益壯大的潮州日用陶瓷產業，品種眾多的醴陵陶瓷產業,佛山、淄博建筑衛生等陶瓷產業,景德鎮陶瓷產業究竟何去何從，這是一個擺在景德鎮陶瓷企業面前的一個十分現實的問題，因此也面臨著一場前所未有的經濟戰略挑戰。本文通過對景德鎮陶瓷產業在國內的競爭地位及與全國其它陶瓷主產區的優劣勢比較，旨在深入了解,分析景德鎮陶瓷產業的現狀并提出相應對策，從而為景德鎮陶瓷產業的發展盡一份綿薄之力。

【關鍵詞】陶瓷產業 經濟戰略 結構調整

Abstract

Since ancient times, the Jingdezhen porcelain has the honor of 'Jingde porcelain, thousands of State to ask for'. Now Jingdezhen ceramics industry has entered into a significant period of readjustment of the industrial structure. Facing the growing Chaozhou ceramics industry and the ceramics industry in Liling, Foshan, Zibo construction and sanitary chinaware, Jingdezhen Ceramic Industry is on the cross. This is a unprecedented challenges of business strategy. This paper based on Jingdezhen Ceramic Industry history review and comparative analysis with the other ceramics producing areas, aimed at the in-depth understanding and analysis of the Jingdezhen Ceramic Industry Status and corresponding strategic. Wish to make out contribution to the development of Jingdezhen Ceramics.

【Key Words】Ceramic Industry; Business strategy ; Btructure readjustm