關鍵詞：巴西市場、浙江企業、機遇與挑戰 投資策略
STRATEGIES FOR ENTERPRISES IN
ZHEJIANG PROVINCE TO OPEN UP THE BRAZILIAN MARKET
ABSTRACT
This paper presents a solution for Enterprises in Zhejiang Province to open up the Brazilian Market in the new economic age. To open up the Brazil Market is one of the major parts of Zhejiang’s diversified market strategy. Sino-Brazil economic relations started quite lately, and the trade and investment cooperation long remained at a relatively lower level. Sino-Brazil economic and trade activities have moved forward rapidly, but the development room is still very huge. It benefit from the rapid economic growth in Brazil, the vast space of potential development and an abundance of natural resources. The highly complementary with each other will promote Brazil and Zhejiang to obtain more complementary interests and win-win prospects.
At the same time, however, Enterprises in Zhejiang Province still face many risks and challenges to enter the Brazilian market. The major factors are: the environment of the host country is very complex, intense presses from the international competitors and the weak competitiveness of enterprises in Zhejiang Province. An objective analysis of the situation and prospects for Brazilian market, and to formulate a reasonable strategy is of great significance. This paper supposes to make some discussions on this issue.
KEYWORDS：Brazilian Market,
Zhejiang Enterprises
Opportunity and Challenge
Investment and cooperation Strategy
