浙江區(qū)域旅游經(jīng)濟(jì)發(fā)展的SWOT分析

國際貿(mào)易論文編號(hào):GM568  論文字?jǐn)?shù):16541.頁數(shù):27

正文目錄
第一章 引言 1
 第一節(jié) 研究背景和意義 1
 第二節(jié) 研究方法的介紹 2
 第三節(jié) 文獻(xiàn)綜述概要 2
第二章 浙江旅游經(jīng)濟(jì)的現(xiàn)狀 3
 第一節(jié) 國際旅游方面 3
 第二節(jié) 國內(nèi)旅游方面 5
第三章 從SWOT角度分析浙江旅游發(fā)展 8
 第一節(jié) 優(yōu)勢 8
一、區(qū)位優(yōu)勢 8
二、旅游資源豐富 8
三、文化底蘊(yùn)深厚 9
四、客源市場已具有較大規(guī)模 9
 第二節(jié) 劣勢 10
一、產(chǎn)品開發(fā)基礎(chǔ)薄弱 10
二、旅游的開發(fā)不當(dāng) 10
三、管理體制混亂 10
四、旅游文化的劇場化 11
五、部分城市市容不良、全民素質(zhì)參差不齊 11
 第三節(jié) 機(jī)遇 11
一、整體經(jīng)濟(jì)形勢的影響 11
二、政策導(dǎo)向 12
三、北京奧運(yùn)會(huì)的契機(jī) 12
 第四節(jié) 威脅 13
一、區(qū)域旅游的競爭壓力大 13
二、旅游資源保護(hù)的挑戰(zhàn) 13
三、旅游軟硬件設(shè)施的挑戰(zhàn) 14
第四章 促進(jìn)浙江旅游經(jīng)濟(jì)發(fā)展的策略 15
 第一節(jié) 培育富有國際競爭力的旅游產(chǎn)品集群 15
 第二節(jié) 政策法制保障 16
 第三節(jié) 加強(qiáng)城市建設(shè)，實(shí)施人才強(qiáng)旅工程 17
 第四節(jié) 重點(diǎn)發(fā)展入境旅游 17
 第五節(jié) 加強(qiáng)區(qū)域合作 18
 第六節(jié) 建立國際重要旅游目的地支撐體系 18
參考文獻(xiàn) 19
致  　謝 21

摘  要

 旅游業(yè)作為一個(gè)朝陽產(chǎn)業(yè)，在世界各國越來越受到重視。中國旅游業(yè)雖然起步較晚，但近年來，我國旅游產(chǎn)業(yè)得到了快速發(fā)展，旅游產(chǎn)業(yè)已經(jīng)成為我國國民經(jīng)濟(jì)的主要增長點(diǎn)之一。與全國一樣，浙江省的旅游產(chǎn)業(yè)發(fā)展也很迅速。2008年，國內(nèi)旅游收入2040億元，增長12%，國際旅游外匯收入30.24億美元，增長11.7%。全年國內(nèi)國際旅游總收入2250億元，增長11.1%。這還是在全球受到美國次貸危機(jī)的影響下的情況。但是與旅游發(fā)達(dá)省市相比，浙江省的旅游收入與增加值與其旅游資源大省的地位還是有一定距離的。為了找出浙江旅游產(chǎn)業(yè)發(fā)展遇到的瓶頸，以及解決這些暴露出來的一些問題。有必要對(duì)浙江省旅游產(chǎn)業(yè)的現(xiàn)狀進(jìn)行分析。
 全文共分四部分，第一章是引言，提出論文的研究背景以及意義，并對(duì)研究方法——SWOT分析方法進(jìn)行簡要的介紹。第二章主要從國際旅游和國內(nèi)旅游兩個(gè)角度看到浙江旅游產(chǎn)業(yè)在整個(gè)經(jīng)濟(jì)和社會(huì)發(fā)展中的作用。因?yàn)槁糜螛I(yè)的產(chǎn)業(yè)關(guān)聯(lián)性強(qiáng)，涉及的行業(yè)相當(dāng)廣泛，幾乎跟第三產(chǎn)業(yè)的全部行業(yè)和第一、二產(chǎn)業(yè)中的部分行業(yè)都相關(guān)。因此產(chǎn)業(yè)波及效果明顯，能對(duì)國民經(jīng)濟(jì)產(chǎn)生巨大的帶動(dòng)作用，并拉動(dòng)了就業(yè)。第三章運(yùn)用SWOT分析方法對(duì)影響浙江旅游的內(nèi)外因進(jìn)行系統(tǒng)分析，歸結(jié)為優(yōu)勢、劣勢、機(jī)會(huì)以及威脅。第四章通過在之前分析的基礎(chǔ)上提出了發(fā)展浙江旅游產(chǎn)業(yè)的對(duì)策指出要在政策制度上、產(chǎn)業(yè)引導(dǎo)上、產(chǎn)品集群上以及挖掘國際旅游等發(fā)面下功夫。
 

關(guān)鍵詞：浙江、旅游經(jīng)濟(jì)、SWOT

ABSTRACT

 Tourism is receiving increasing attention in the world as a sunrise industry. Although China's tourism was started later. As one of the main economic growth points, tourism industry develops very quickly in zhejiang province as well as in China in recent years. The total income of china’s tourism in 2008 is about 225 billion yuan including domasdic revence 204 billion yuan and international travel 3.024 billion dollars. It’s a increase of 11.1%comparel with that in last year. what’s the more , This is the happened in the global credit crisis by the United States, under the influence of the situation. But compared with the developed provinces and cities. There are still a certain distance with the tourism income and added value of tourism resources status in Zhejiang province. In order to find the bottlenecks which block Zhejiang development of tourism industry. And To solve these problems exposed. it is necessary to analyze the status quo of tourism industry In zhejiang province.
 There are four parts in this article. the first chapter is the preface, puts forward the research background and significance of papers, and briefly introduced the research methods——SWOT analysis method. The second chapter basically from international tourism and domestic tourism two view of tourism industry in zhejiang in the economic and social development in the role. Because of the tourism industry, the trade relationship involving is quite widespread, almost about all of the third industry with industry and the primary and secondary industries are part of the industry. So obvious effect, can spread industries of national economy, and promotes the great boosting employment. the third chapter use SWOT analysis on the influence of zhejiang tourism and systematic analysis, from the strengths, weaknesses, opportunities and threats. The fourth chapter put forward the policy to develop the tourism industry in zhejiang about policy system, industry cluster, the product on the guidance and mining international tourism and less likely to work hard based on the analysis of before.
 

KEYWORDS：ZheJiang，Tourism Economics，SWOT