淺析浙江云和木制玩具業(yè)現(xiàn)狀和發(fā)展

國際貿(mào)易論文編號(hào):GM682  論文字?jǐn)?shù):26594.頁數(shù):34

目錄

第一章 引言 1
 第一節(jié) 選題意義 1
 第二節(jié)  研究方法 1
第二章 浙江云和木制玩具發(fā)展歷程及現(xiàn)狀概述 3
 第一節(jié)  浙江云和木制玩具業(yè)發(fā)展歷程 3
 第二節(jié) 浙江云和木制玩具業(yè)發(fā)展現(xiàn)狀 4
 第三節(jié) 浙江云和木制玩具業(yè)的特征 8
第三章 浙江云和木制玩具業(yè)優(yōu)勢(shì)分析 11
 第一節(jié)   產(chǎn)業(yè)優(yōu)勢(shì) 11
 第二節(jié)  市場(chǎng)優(yōu)勢(shì) 12
 第三節(jié) 環(huán)境優(yōu)勢(shì) 13
第四章  浙江云和木制玩具業(yè)發(fā)展瓶頸 14
 第一節(jié)  云和木制玩具業(yè)自身存在的問題 14
 第二節(jié)  中國木制玩具業(yè)面臨的共同問題 16
第五章  浙江云和木制玩具業(yè)未來發(fā)展對(duì)策 20
 第一節(jié)   企業(yè)采取的措施 20
 第二節(jié) 政府采取的措施 24
第六章 小結(jié) 28
【參考文獻(xiàn)】 29
致 　謝 31

摘  要

 木制玩具——浙江省云和縣社會(huì)經(jīng)濟(jì)發(fā)展的“王牌”，是云和縣的傳統(tǒng)產(chǎn)業(yè)、優(yōu)勢(shì)產(chǎn)業(yè)和支柱產(chǎn)業(yè)。云和縣于1994年被國家農(nóng)業(yè)部評(píng)為“中國木制玩具之鄉(xiāng)”，并于2003年榮獲“中國木制玩具城”榮譽(yù)稱號(hào)。云和木制玩具業(yè)起步于上個(gè)世紀(jì)七、八十年代，至今為止已有30多年的發(fā)展歷程，經(jīng)過幾代人的努力，初步形成以小玩具大產(chǎn)業(yè)、小產(chǎn)品大市場(chǎng)、小工藝大文化為特點(diǎn)的玩具集群，已成為云和縣參與全球市場(chǎng)競(jìng)爭(zhēng)的骨干力量，成為獨(dú)具云和特色的經(jīng)濟(jì)現(xiàn)象，形成云和木制玩具集群。本文通過對(duì)云和木制玩具歷史現(xiàn)狀的介紹，分析其產(chǎn)業(yè)、市場(chǎng)及環(huán)境等競(jìng)爭(zhēng)優(yōu)勢(shì)，及其發(fā)展存在的問題，例如，家族式生產(chǎn)、OEM出口模式、缺乏品牌意識(shí)及自營(yíng)出口能力低等問題，在此基礎(chǔ)上為云和木制玩具業(yè)發(fā)展提出合理化意見和建議，促進(jìn)云和木制玩具的進(jìn)一步快速、健康、科學(xué)、持續(xù)發(fā)展。
 
關(guān)鍵詞：木制玩具   競(jìng)爭(zhēng)優(yōu)勢(shì)   產(chǎn)業(yè)集聚   發(fā)展瓶頸  

ABSTRACT

  Wooden toys------the main strength for the development of the society and economy of Yunhe, Zhejiang,is Yunhe’s traditional industry, advantage industry and support industry. In 1994，Yunhe was awarded “Chinese wooden toy Capital” by national agriculture department, and is honored as “the Chinese wooden toy city” in 2003. Start from 1970s-80s, until now Yunhe wooden toys has more than 30 years development process. Passed through several generation of person's endeavors, Yunhe wooden toys has formed wooden toys colony that characterized by “the small toy big industry, the small product big market, the handicrafts big culture”, has become the backbone force in the global market competition, the characteristic economic phenomena in Yunhe, and forms to a unique wooden toy colony. This article analyzes its competitive advantage (industry advantage, market advantage, environmental advantages) and its problems (lack of advanced mode of production & brand awareness & export ability, OEM export mode, etc) during the process of development through the introduction of Yunhe wooden toys’ history and present, then put up with personal opinion and suggestions to help the Yunhe wooden toy industry come into further fast, healthy, scientific and sustainable development.
 KEYWORDS：wooden toys, competitive advantage, industry colony, bottlenecks in development