摘要
20世紀90年代以來，隨著世界經濟結構的變化和世界經濟一體化進程的加快以及服務業的發展，國際服務貿易以年遞增20%的速度迅猛發展，遠遠超過貨物貿易的年增長速度，成為國際貿易的重要組成部分。
本文正是在這樣的背景下，研究浙江省國際服務貿易的發展現狀及對策。在分析了浙江省國際服務貿易發展現狀的基礎上，運用比較優勢理論，選擇競爭優勢指數、國際市場占有率、顯示性比較優勢指數和服務貿易開放度四項指標評價了浙江省服務貿易的國際競爭力。接著我們分別運用波特的“鉆石模型”和回歸模型對其影響因素進行了定性和定量分析。
最后，結合前文的分析，針對浙江省服務貿易發展存在的問題，提出了推動浙江省國際服務貿易健康發展的對策建議。
關鍵字：浙江省、服務貿易、發展現狀、國際競爭力
ABSTRACT
Since 90s’ of the 20th century, the world economic structure has changed and the world economic integration process has accelerated and service sector has much developed. International service trade developed rapidly, increasing by the rate of 20% per year, far exceeding the growth speed of goods trade, becoming an important part of the international trade.
The thesis is a study on the current situation of the development of international service trade in Zhejiang based on this background. First of all, it analyzed the international competitiveness and the competitiveness of various industries in Zhejiang that used the comparative advantage theory and chose competitive advantage indices, the international market share, revealed comparative advantage, and opening level of services trade. These four indexes constituted an indicator system which based on the service import and export data. Secondly, we use the Porter's "diamond model" and regression model in the qualitative and quantitative analysis to investigate its factors of the potential competitiveness of services trade in Zhejiang.
Finally, based on the previous analysis, this thesis proposed the ideas to promote the healthy development of international service trade in Zhejiang.
KEYWORDS：Zhejiang, service trade, current situation of development, the international competitiveness
