Zhejiang has been a typical representative of industrial clusters in China. Owing to these Characteristics of industrial clusters, Zhejiang can keep rapid economic development and vitality. However, the advantages of industrial clusters in Zhejiang are gradually loosing under thefiercemarket competition and the changes in internal and external environment, many problems have been highlighted. Particularly, Zhejiang has entered a crucial period of transformation and upgrading since 2008, there is an urgent need to find out a suitable way for Zhejiang’s private enterprises which are in characteristics of "low, small and scattered ".
This article main research under the financial crisis enterprise's reforming and the promotion, simultaneously launches the concrete elaboration and the research by this city's leading enterprise type smallhouseholdelectrical appliances. It is well known Cixi's small household electrical appliances enterprise is rapid in the recent 10 years development, its development model and the progress already obtained affirmation.In the market change and the alignment procedure, under the varying degree attack which and enterprise own adjustment specially under the financial crisistheenterprise receives consummates the function gradually, turns the opportunity the crisis. The article take Cixi's small household electrical appliances as a breach, will attempt macroscopic and the microeconomics theory and the representative enterprise's actual transport business situation unifies with the study related knowledge, will explain by this and elaborated how Cixi the enterprise did adjust and the deployment under the financial crisisgets through the difficult time. Simultaneously also under the development the enterprise the question which and the difficulty which exposes under the financial crisis faces in industrial reforming. If the industrial production organization degree is low, the Leading enterprise drive force is notstrong; The product technique content is low, innovation ability is not strong; Brand consciousness is light, market development ability is not strong; Management judgment short shallow, the market loses gradually; The Export-oriented enterprise foreign trade friction has and questions unceasingly and so on solution way.
KEYWORDS:：Industrial Cluster;Financial crisis ; Regional economies ;Industrial upgrading and reforming
