跨國汽車企業進入對民族汽車工業的沖擊

國際貿易論文編號:GM158  論文字數:11903,頁數:17

 目   錄
引言 2
1  民族汽車業落后的原因分析 ......................................3
1.1歷史原因導致民族汽車業的落后 ..................................3
1.2體制和官本主義導致民族汽車業發展緩慢 ..........................4
1.3汽車行業結構的限制 ............................................5
2  跨國汽車企業進入對民族汽車業的沖擊 ............................7
2.1影響民族弱勢品牌的競爭力 ......................................7
2.2汽車零部件全球采購，本土企業面臨淘汰 ..........................9
2.3汽車產業重組外企和合資企業吞噬民族工業 ........................10
3  應對跨國汽車企業沖擊的對策 ....................................12
3.1改變舊有汽車產業格局，提高價值鏈 ..............................12
3.2擺脫汽車核心技術依賴，增大研發創新 ............................13
3.3汽車工業民族化，發展民族汽車特色產業集群 ......................14
結束語 ...........................................................15
參考文獻 .........................................................16
致   謝 ..........................................................17

摘   要

      跨國汽車公司進行增資、重組、合資，先后有豐田、福特、本田、PSA標致雪鐵龍、現代、菲亞特、寶馬等跨國汽車品牌巨頭進軍中國，中國市場已經成為跨國汽車公司新的利潤增長點。由于我國現行汽車產業政策的限制，跨國公司進入中國汽車整車制造領域，必須與中國企業合資，在我國都尋找合資伙伴，并通過合資企業實現其全球戰略，使中國成為其全球戰略的組成部分。
    外方母公司逐步將中國境內的獨資、合資企業納入其全球分工體系，并通過技術控制使中國汽車產業“井噴”的利潤的大部分落入外方。在中外合資整車企業，目前一律由外方提供車型。外方控制合資企業的技術部門，控制產品配套、零部件認證權。整車銷售渠道、維修保養、零配件售后市場、金融代理、培訓人員正在成為跨國公司新的巨額利潤來源。我國極有可能在較長時期被跨國公司鎖定在“組裝”環節，處于全球汽車產業鏈的利潤的最低端。

[關鍵詞]     汽車品牌；零部件；全球汽車產業鏈

Abstract

   Masses of transnational car Corporations have carried on increasing its capital, reshuffling and joining venture, such as Toyota and Ford, Honda and PSA pretty Citroen, Modern, FIAT, Precious Horse and so on. All these multinational automobile trademark tycoons march to China; Chinese market has become the new increasing point of profit for multinational car Corporation. Because of the restriction of the current automobile industrial policy of our country, before entering Chinese automobile truckload production field ,transnational corporation must join venture with Chinese enterprise, seek the partner to join venture in our country , and realize its global strategy through joint ventures, make the Chinese the constituted part of its worldwide strategy .
Foreign parent company will fit solely invested and joint ventures in Chinese boundary into its global system of division of labors step by step, and make most of the profit in Chinese automobile industrial’s “blowout ' fall into foreigners through technical controlling. In the Chinese and foreign truckload enterprise of join venture, vehicle types are only offered by foreigners. The foreigners control the Technical Division of joint ventures, so as the set of production, component certification right. Truckload sale, mending and maintenance, accessory parts after sold, financial agency and training people are becoming the new a huge sum of profit source of transnational corporation. Our country has the possibility of locked in the link of ' assembly ' by transnational corporation for a long time, and to be in the minimum point of the profit of global automobile industrial chain.

[ keyword ] Automobile trademark;  Component;
Global automobile industrial chain