跨國公司的對華投資與西部汽車業的發展

國際貿易論文編號:GM183 包括:開題報告及任務書,論文字數:9711,頁數:14

目   錄

1   近年跨國公司在華投資的調整 ...................................2
1.1 投資目標的調整 ...............................................2
1.2 投資地域的調整 ...............................................3
1.3 投資行業的調整 ...............................................3
1.4 投資方式的調整 ...............................................3
2   西部汽車業的發展現狀 .........................................4
2.1 尚未形成規模經濟 .............................................4
2.2 缺乏技術創新................................................. 5
2.3 相關工業技術水平落后......................................... 5
2.4 沒有形成完善的汽車服務貿易體系 ...............................5
2.5 營銷模式單一 .................................................6
3   跨國公司的投資對西部汽車業的意義............................. 6
3.1 跨國投資對西部汽車業積極意義 .................................6
3.2 跨國公司投資對西部汽車業的消極影響 ...........................8
4   西部汽車業的發展對策 .........................................10
4.1 企業加強自主創新能力建設 .....................................10
4.2 政府加強宏觀調控 .............................................10
4.3 加強企業間的聯系與合作 .......................................11
4.4 完善相關產業體系 .............................................11
參考文獻......................................................... 13
致謝 ............................................................14

摘  要
   
      西部地區的市場總量規模的擴大 , 對于跨國公司的全球戰略來講是至關重要的。我國大力開發西部地區，引進外資，采取一系列的優惠政策，導致西部這么一個龐大而且增長迅速的市場尤為引人矚目。跨國汽車企業將其投資這一市場的戰略目標確定為：以提高跨國公司國際競爭力為核心，努力實現系統化、多樣化、國際化的投融資方式。跨國汽車公司進入的目的已不僅僅在于占領西部汽車消費市場，更注重把西部的汽車制造業納入其全球產業鏈，注重在西部投資的戰略性和長期性。本文從近年跨國公司在華投資目標、地域、行業以及方式的調整歸納開始，結合西部汽車業的發展現狀，探討了西部汽車業在當前形勢下的發展對策。

【關鍵詞】跨國公司 投資戰略 汽車業

Abstract

The expansion of the total market size in western region of our country is critical for multinational corporations and their global strategy. These years China has made much effort to develop the western region with attracting foreign investment and adopting a series of preferential policies. That makes the western region market a rapid grow and so attractive. Transnational automobile companies take their investment strategy as to enhance the international competitive power and realize the systemized, diversified and globalized investment. The purpose of transnational automobile companies to invest lies not only in the market share to occupy, but also  in the integration of their global industry chain. This paper concluded the changes of transnational corporations’ investment in China such as goal, region, industry and pattern. The condition of auto industry in western region was analyzed.  At last some ways to deal with the situation were supposed.

【Key Words】 Transnational corporations；Investment strategy；Auto industry