合資企業(yè)的跨文化沖突及應(yīng)對(duì)策略

國(guó)際貿(mào)易論文編號(hào):GM196    論文字?jǐn)?shù):10875,頁(yè)數(shù):16

目  錄

1   合資企業(yè)跨文化沖突的內(nèi)涵與表現(xiàn) ..................................2
1.1 跨文化沖突的含義 ................................................2
1.2 跨文化沖突的表現(xiàn) ................................................3
2   跨文化沖突的成因分析 ............................................4
3   跨文化沖突的影響 ................................................7
４  跨文化沖突的應(yīng)對(duì)策略 ............................................11
4.1 充分認(rèn)識(shí)到跨文化管理是人的管理 ..................................12
4.2 尊重差異，增強(qiáng)跨文化意識(shí) ........................................13
4.3 根據(jù)企業(yè)特點(diǎn)采取合適方式進(jìn)行文化整合 ............................13
4.4 加強(qiáng)企業(yè)內(nèi)部的溝通，促進(jìn)內(nèi)部關(guān)系的融洽 ..........................13
4.5 進(jìn)行跨文化培訓(xùn) ..................................................13
4.6 建立共同的經(jīng)營(yíng)觀和公司文化 ......................................14
5 結(jié)束語(yǔ) ............................................................14
參考文獻(xiàn) ............................................................15
致謝 ................................................................16

摘   要

     世界經(jīng)濟(jì)一體化進(jìn)一步促進(jìn)了企業(yè)跨國(guó)合資經(jīng)營(yíng)，跨國(guó)經(jīng)營(yíng)不僅能全面提升企業(yè)的核心競(jìng)爭(zhēng)能力，同時(shí),也將推動(dòng)企業(yè)的國(guó)際化發(fā)展。同時(shí)，跨國(guó)經(jīng)營(yíng)在給企業(yè)帶來(lái)發(fā)展機(jī)遇的同時(shí)，也可能給企業(yè)帶來(lái)意想不到的負(fù)作用。而企業(yè)無(wú)論是否跨國(guó)經(jīng)營(yíng)，都將受到外來(lái)文化的影響和沖擊，而跨國(guó)經(jīng)營(yíng)不同文化的差異的結(jié)果必然帶來(lái)跨文化沖突管理。
本文闡述了跨文化沖突的內(nèi)涵及表現(xiàn)，從民族文化背景差異、自身的企業(yè)文化風(fēng)格差異以及管理者和員工個(gè)體文化素養(yǎng)的差異三方面分析跨文化沖突之成因,探討文化的沖突對(duì)企業(yè)跨國(guó)經(jīng)營(yíng)的影響，通過(guò)對(duì)案例的分析，總結(jié)了合資企業(yè)在進(jìn)行跨文化管理過(guò)程中遇到的問(wèn)題和困難，提出了合資企業(yè)跨文化沖突的對(duì)策與建議。

【關(guān)鍵詞】合資企業(yè)  跨文化沖突 跨文化管理 跨文化沖突對(duì)策

Abstract

Global economic integration have further accelerated joint transnational management. Transnational management not only advanced the competitive capability fully, but also impulsed the internationalization of company’s development. Meanwhile, transnational management have brought some unexpectable negative function when it created more and more development’s opportunities to the company. But an enterprise would be influenced and shocked by foreign culture finally whether it is transnational management or not. And the result of transnational management will certainly lead to trans-cultural conflict management.
This paper expounded the connotation of trans-culture conflict and analyzed the reasons of trans-cultural conflict. And from three aspects(different nation’ culture background, different company’ culture style and difference of staff individual cultural diathesis) to point out what affect of transnational management caused by cultural conflict. On the basis of finding problems in process of trans-cultural management, I put forward a series of proposal for trans-cultural conflicts.

[key Words] Joint Venture；Trans-culture Conflict；Trans-cultural Management；The Measures of Trans-cultural Conflict