試析中美合資企業的跨文化管理

國際貿易論文編號:GM214    論文字數:13068,頁數:21

目   錄

1.  引言.....................................................2
 1.1本論文的目的與意義...................................... 2
 1.2文獻綜述................................................ 2
 1.3論文創新與不足之處 ......................................3
2.  中美合資企業的跨文化管理概述 ............................3
 2.1跨文化管理的定義及內涵 ..................................3
 2.2中美文化差異 ............................................4
3.  吉諾特克發電機有限公司的文化差異與沖突 ..................7
 3.1管理思想的差異 ..........................................8
 3.2管理規范的差異.......................................... 9
 3.3管理行為的差異 ..........................................10
4.  對策建議 ................................................12
 4.1管理思想差異方面的對策 ..................................12
 4.2管理規范差異方面的對策 ..................................13
 4.3管理行為差異方面的對策 ..................................15
結語........................................................ 17
參考文獻 ....................................................18
致謝 ........................................................19

摘   要

     隨著改革開放的深入，世界經濟全球化一體化進程的加快,中美合資企業作為一種多元文化機構,必然會面臨來自不同國家的文化體系的摩擦與碰撞。在實踐中，其所暴露出的跨文化管理問題已日益受到理論界和企業界的高度重視。本文以吉諾特克發電機有限公司為例，主要探討了中美合資企業在面對多元文化體系的差異和沖突時，所涉及的跨文化管理理論與實踐問題。首先，介紹了跨文化管理的相關內容；其次，分別從管理思想、管理規范、管理行為三個層面對該公司在中美文化差異與沖突問題上進行論述，最后，在此基礎上提出了相應的對策建議。在思想上，要加強跨文化理解與溝通，建立共同經營觀 ,建設“合金 ”企業文化，樹立共同愿景；在規范上，實行本土化經營戰略，建立人本型法制的管理方式；在行為上，系統地規劃跨文化培訓，招募員工時 ,重點考慮語言能力、團隊合作精神和對不同文化的包容性。

【關鍵詞】 中美合資企業     跨文化管理    文化差異       對策

Abstract

Along with the reform and open policy and the fast speed of the economic globalization, Sino-US joint ventures are facing conflicts and collisions from different cultural systems as a multicultural organization. The problem of cross-cultural management that have exposed have been attached a lot importance by theory and corporate, this thesis mainly discuss the theory and practice issues of cross-cultural management, taking the example of Jinuoteke Generator. Co Ltd. Firstly, this thesis introduce relevant concept of cross-cultural management. Secondly, comment respectively Sino-us culture differences and conflict problem of the company on managing thought, managing norm, administrative behavior three facing. In the end, this thesis provides some corresponding suggestions. In ideology, we should strengthen the understanding and communication of trans-culture, set up the standpoint of common management, build “alloy” corporate culture and establish common aspiration; In the standard, implements the localization management strategy, establishes the human legal system the management way; In behavior, make out a comprehensive plan of cross-cultural management. When employ staff members, we should take the ability of language .the spirit of cooperation team of and toleration of different culture into consideration.

【Key Words】Sino-US Joint Venture Companies；Cross-cultural Management； Cultural Difference；Policy