淺析廣東省機電產(chǎn)品出口現(xiàn)狀，問題及對策

國際貿(mào)易論文編號：GM286   字?jǐn)?shù):13581,頁數(shù):18,有開題報告，任務(wù)書，
目   錄
 
摘要  I
Abstract   II

緒論  1
一、廣東省機電產(chǎn)品出口現(xiàn)狀  2
 （一）出口規(guī)模持續(xù)擴大，增長速度逐漸放緩  2
 （二）出口商品結(jié)構(gòu)不斷優(yōu)化  2
 （三）外資企業(yè)保持優(yōu)勢地位，國有企業(yè)出口增長加速  3
 （四）貿(mào)易方式結(jié)構(gòu)轉(zhuǎn)變步伐正在加快  4
 （五）金融危機下的出口形勢  4
二、廣東機電產(chǎn)品出口貿(mào)易中存在的問題  5
 （一）缺乏自主品牌建設(shè)  5
 （二）海外營銷手段和觀念落后  6
 （三）人民幣屢屢升值，出口成本有所增加  6
 （四）出口商品結(jié)構(gòu)層次低，出口秩序混亂  7
 三、廣東機電產(chǎn)品出口貿(mào)易存在問題的原因  7
 （一）內(nèi)部原因  7
 （二）外部原因  8
四、提升廣東機電產(chǎn)品出口競爭力的對策建議  9
 （一）加大自主創(chuàng)新力度，培育自主品牌  9
 （二）深入實施市場多元化戰(zhàn)略，加強境外營銷網(wǎng)絡(luò)和售后服務(wù)體系建設(shè)  10
 （三）政府加大資金支持，推動建立出口保險體系  11
 （四）加快機電產(chǎn)品出口結(jié)構(gòu)調(diào)整，強化應(yīng)對技術(shù)性貿(mào)易壁壘的能力  11
結(jié)論  13
參考文獻  14
致謝  15

摘  要
 
 機電產(chǎn)品行業(yè)是國際市場最大的行業(yè)之一，工業(yè)發(fā)達國家和一些發(fā)展中國家都把擴大機電產(chǎn)品作為經(jīng)濟發(fā)展的一項重要戰(zhàn)略目標(biāo)。在世界經(jīng)濟發(fā)展變化的過程中，機電產(chǎn)品出口貿(mào)易雖有起伏，但從總體上看，一直是以高于世界經(jīng)濟增長和世界貿(mào)易增長的速度發(fā)展，在世界經(jīng)濟活動中起著越來越重要的作用。機電產(chǎn)品作為廣東省第一大類出口商品,機電產(chǎn)品面臨著日益嚴(yán)峻的國內(nèi)外市場挑戰(zhàn)。本文以我國廣東省對外出口機電產(chǎn)品為例，對其發(fā)展現(xiàn)狀進行闡述，并針對廣東機電產(chǎn)品出口貿(mào)易存在的問題，并提出積極有效的策略來促進廣東省機電產(chǎn)品出口貿(mào)易的可持續(xù)發(fā)展。
 
 
【關(guān)鍵字】廣東，機電產(chǎn)品，出口
 
  
 
 Abstract
 
 Mechanical and electrical products trade is one of the largest industries in the international market. Industrial countries and some developing countries regard the expansion of the mechanical and electrical products trade as a key strategic objective of the economic development.In the process of the world economic development and changes, though there exists fluctuation in the mechanical and electrical products export trade, but generally speaking, it is playing more and more siginificant role in the global economic activities with the developing speed much higher than that of the growth of the global economy and trade. As the first major category of Guangdong's export commodities, machinery and electronic products are confronted with increasingly tough challenges of the domestic and international markets. This paper, taking the exports of electromechanical products in Guangdong Province as an example, illustrates the current situation of its development, aims at key issues of the exports of electromechanical products in Guangdong Province and puts forward the positive and effective strategies to promote the  sustainable development of the export trade of electromechanical products in Guangdong Province.
 
 
【Key Words】Guangdong；mechanical and electrical products；export