Learn from the Experience in Baby Industry of Foreign Countries and Its Inspiration to China
ABSTRACT
With the sustained economic growth in China, people's consumption level is increasing. China, as the most populous country in the world, is facing the fourth wave of baby boomers, baby industry in China is embracing a bright prospect. However, the current situation of baby industry in China is still in the elementary stage. There exist some obstacles to establish a sound development of baby industry, such as the imperfect relevant legislations and the industrial regulations, structural imbalances, the irrational concept of consumption, the lack of business integrity and so on. Especially in recent years, baby food safety hazards occur in China frequently, there cause a trust crisis on baby food in China. Foreign countries started baby industry a century earlier than that in China. According to the world top 500, there are 8 foreign enterprises with baby business, the experience of baby industry of foreign countries has a certain reference for the mit-gehen in our country.
Through comparative analysis of macroeconomic environment of baby industry between China and foreign countries, characteristics of infant formula industry as well as the experience of industry leader, the author summarizes the inspirations to China and proposed some recommendations in the development of domestic baby industry according to China’s own characteristics.
Keywords：Baby Industry Experience Inspiration Recommendation
